James Robert Lay

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The Gen Z Financial Revolution: Adapting to the New Era of Banking and Social Media Influence

Generation Z (Gen Z) has been shaking up the financial industry with its unique banking habits and...

Tips From a Fraud Investigator: Financial Empowerment During Divorce

“I wanted to offer resources to help reassure, empower, and provide a framework through which...

It’s Not the 90s Anymore! New Operations Models for Financial Brands

“We are behaving in 1994 models of operating while thinking in 2020s strategy.” -Alex Castro

Strategic Storytelling: Intentional Communication in Marketing

“You don’t walk up to somebody and say, ‘Will you marry me?’ You say, ‘Hello.’ You introduce...

Money and Mental Health: Do Your Customers Need Financial Therapy?

“Not only do we not have the skills from not having practiced for our money, we are then...

How to Defeat Procrastination (and Eat That Frog!)

“The number one reason for procrastination and a lack of motivation is a vagueness or confusion...

Why AI is Your Teammate (and Not Your Enemy) at a Financial Brand

“I think where anxiety and hesitation come in with AI is in not knowing what it is or what it could...

Why Neo-Banking is a Natural Fit for Freelancers

“I think we're just at the earliest stages of people really monetizing all of their interests and...

Pursuing Progress, Not Perfection, for Your Financial Brand

“There’s no such thing as a perfect strategy. I think putting people first is extremely important,...

Why Tiny Habits Make a Big Difference at Financial Brands

“The easier a behavior is to do, the more likely you are to repeat it, and then it'll become a...

Voice Banking Means the Future Is More Conversational

Do you have a smart speaker at home? Do you use voice notes to send quick messages to friends and...