Content marketing is misunderstood by most financial marketers.
Many believe content marketing can be as simple as having a blog and posting to it a few times a month with generic content like “7 Basics Steps to Buying a Home." But this is a highly simplified understanding of how content marketing is implemented. And this perspective will not help your bank or credit union grow.
This Ebook guides you through seven exercises to build a content marketing strategy that helps first, sells second and ultimately grows your bank or credit union.