Content marketing is misunderstood by most financial marketers.
Many believe content marketing can be as simple as having a blog and posting to it a few times a month with generic content like “7 Basics Steps to Buying a Home." But this is a highly simplified understanding of how content marketing is implemented. And this perspective will not help your bank or credit union grow.
This Ebook guides you through seven exercises to build a content marketing strategy that helps first, sells second and ultimately grows your bank or credit union.
Define a content marketing plan with measurable goals.
Research and document consumer personas.
Produce content for the entire customer journey.
Establish a content marketing team that helps you grow.
We believe digital growth doesn't have to feel frustrating or overwhelming. That's why we're on a mission to simplify digital marketing because we want to help banks and credit unions grow from good to great. And we do this by building digital marketing systems that guide people towards a brighter financial future. As a result, you feel confident about the future as you maximize your digital growth potential by attracting and converting more leads for loans and new accounts.
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