Download the Content Marketing Ebook for Financial Institutions

Content Marketing Help for Banks and Credit Unions

Content marketing is misunderstood by most financial marketers.

Many believe content marketing can be as simple as having a blog and posting to it a few times a month with generic content like “7 Basics Steps to Buying a Home." But this is a highly simplified understanding of how content marketing is implemented. And this perspective will not help your bank or credit union grow.

This Ebook guides you through seven exercises to build a content marketing strategy that helps first, sells second and ultimately grows your bank or credit union.

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This 22-Page Ebook will show you how to:

Define a content marketing plan with measurable goals.

Research and document consumer personas.

Produce content for the entire customer journey.

Establish a content marketing team that helps you grow.