Content marketing is misunderstood by most financial marketers.
Many believe content marketing can be as simple as having a blog and posting to it a few times a month with generic content like “7 Basics Steps to Buying a Home." But this is a highly simplified understanding of how content marketing is implemented. And this perspective will not help your bank or credit union grow.
This Ebook guides you through seven exercises to build a content marketing strategy that helps first, sells second and ultimately grows your bank or credit union.
Define a content marketing plan with measurable goals.
Research and document consumer personas.
Produce content for the entire customer journey.
Establish a content marketing team that helps you grow.
We simplify digital marketing to educate, empower, and elevate your financial brand's marketing team with strategies, systems, technologies, and habits that generate 10X more loans and deposits. And we do this through the Digital Growth Method. Comprised of six distinct phases, the Digital Growth Method is designed to help you establish a strong digital marketing foundation for exponentially greater results thereafter.
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