Content marketing is misunderstood by most financial marketers.
Many believe content marketing can be as simple as having a blog and posting to it a few times a month with generic content like “7 Basics Steps to Buying a Home." But this is a highly simplified understanding of how content marketing is implemented. And this perspective will not help your bank or credit union grow.
This Ebook guides you through seven exercises to build a content marketing strategy that helps first, sells second and ultimately grows your bank or credit union.
Define a content marketing plan with measurable goals.
Research and document consumer personas.
Produce content for the entire customer journey.
Establish a content marketing team that helps you grow.
We empower financial brands to level up their digital growth potential through education and coaching programs that teach marketing, sales, and leadership teams how to stop losing millions of dollars in loans and deposits because of unseen gaps in their marketing and sales systems, processes, and positioning.
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