"I know digital is important for us but what should we do next?"
"Why change now? We have had success and growth up to this point."
"What happens if we try this we fail? What will they think of me?"
"What happens if this works? Can we support this new type of growth?"
Financial brands consider the Digital Growth Program to be an integral and ongoing part of their strategic growth plans. With four different options to choose from, this annual program guides you through the six distinct phases of the Digital Growth Method as you establish a strong digital marketing foundation for exponentially greater results thereafter.
The majority of financial brands choose to begin their Digital Growth Journey with the Jump Start program as it provides a balanced mix of training, strategy, and coaching. Because digital growth is a journey of continuous improvement and optimization, for most financial brands, it takes about two years for them to make all the required transformations in their thinking, strategies, systems, technologies, and habits that ultimately allow them to maximize their future digital growth potential.
However, it doesn’t take two years to see results as the Digital Growth Program is designed to support and guide you and your team through these challenging but incredibly rewarding times. You’re guaranteed to get quick wins along with long term gains as you make continued progress through your Digital Growth Journey each year.
The Digital Growth Program permanently improves the way you position and market your financial brand. Typically, after the first two years on your Digital Growth Journey, your capability and confidence increase as you develop a strong digital marketing foundation that only comes from ensuring you have the right strategies, systems, technologies, and habits in place.
After a year or two in the Jump Start program, some financial brands choose to graduate and continue forward in the Insight program. Each year they gain new strategies tied to their unique goals for growth along with ongoing guidance, accountability, and insights gained through quarterly digital secret shopping website audits. Others choose to join the exclusive Foresight Program that empowers them to continuously optimize and improve the digital marketing systems, technologies, and habits they’ve worked so hard to establish while at the same time to leaping ahead through competitive intelligence benchmarking.
Depending on how quickly you'd like to make progress on your Digital Growth Journey, in addition to the level of personalized guidance and managed implementation support you value, the annual Digital Growth Program offers four options that start at around $30 per day. All Program options are 100% guaranteed to educate, empower, and elevate your marketing team. If you don't feel like you're making progress on your Digital Growth Journey within the first 30 days of joining the Digital Growth Program, we'll refund your annual membership.
Educate your entire marketing team, along with other key strategic stakeholders, to help them gain clarity around new digital growth opportunities with more than 70 on-demand training modules.
With a small time commitment of 2-3 hours per week, your training is supported and enhanced with exercises designed to help you apply your learning in addition to gaining access to monthly remote peer group roundtable discussions. You will also take comfort knowing you’re not alone on your Digital Growth Journey as you gain access to the Digital Growth Insiders Community to ask questions and get answers from other growth-minded financial marketers and their teams.
Continue to educate your team with monthly Digital Growth Mindset Videos that facilitate an ongoing and healthy discussion between you and your marketing team, while also inviting other key stakeholders to join the conversation for continued cross-departmental alignment.
Stay ahead of your competition as you and your team get an opportunity to shape the direction of an industry-wide Digital Growth Research Study that fuels insights and recommendations through a future Digital Growth Report.
Finally, you are guaranteed to make progress along your Digital Growth Journey as quarterly agenda-driven private coaching calls provide ongoing personalized insights and accountability while annual private training workshops are customized to dive deep into specific areas of focus based on your unique goals for growth.
You're guaranteed to accelerate the progress you make on your Digital Growth Journey. You not only educate your team through the Digital Growth University but also explore where you are today with customized research and insights that show you exactly what you need to do next on your Digital Growth Journey.
After an initial 4-6 week Digital Growth Diagnostic, watch your team's courage and commitment increase with a Digital Growth Strategy Workshop and Digital Growth Blueprint that provide specific recommendations based on your unique situation along with an implementation roadmap and examples to guide you forward.
Monthly private coaching and accountability calls further increase your confidence as you begin to implement your plan and develop foundational digital marketing systems, technologies, and habits. Optional “done for you” managed implementation options bridge capability or capacity gaps by providing access to an expert team of implementation partners.
Get everything in the Jump Start Program and elevate your financial brand beyond the great rates, amazing service, and commoditized product features promoted by every other financial brand as you confidently implement your Digital Growth Blueprint’s strategies, systems, technologies, and habits.
You’ll get access to implementation oversight that guarantees you gain objective feedback for both the strategic and tactical elements you implement .
Quarterly website secret shopping assessments provide new insights and recommendations every 90 days that help continuously increase your website’s conversion rates to generate more leads, loans, and deposits.
This exclusive option includes everything in the Insight Program and is limited to only a handful of financial brands that are fully committed to maximizing their digital growth potential.
You will enhance and optimize the digital growth systems you’ve worked hard to establish with bi-weekly coaching calls. You will also gain access to unlimited 24/7 guidance and advice, in addition to quarterly executive coaching calls, that provide ongoing insights and recommendations to ensure you’re always headed in the right direction on your Digital Growth Journey.
You also gain access to digital marketing dashboards that provide performance insights to help you quickly understand which digital marketing channels and activities create the greatest value for your financial brand.
A mid-year Digital Growth Strategy Workshop provides additional clarity as you reflect on the progress you’ve made over the previous six months while prioritizing and strategizing ways to breakthrough new challenges and capture new growth opportunities. Quarterly competitive intelligence reports ensure you leap ahead of your competition as you gain competitive digital marketing intel every 90 days for up to five (5) competing financial brands.
Once your Digital Growth Review session is confirmed, you will complete the Quick Digital Growth Assessment before your call. Then, over the course of an hour, you will work with a Digital Growth Advisor to determine if you and your financial brand are a good fit for the Digital Growth Program. Finally, you will leave this call with clarity and confidence as a Digital Growth Advisor shares high-level insights and recommendations about your next best steps.