As we all start leaning into the digital marketing world, come hear an industry expert showcase how banks and credit unions are doing the same thing. Let's pay attention to what other competitors are doing in the same space.
James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. As the founder and CEO of the Digital Growth Institute, he has guided more than 520 financial brands on a mission to simplify digital marketing strategies that empower banks and credit unions to generate 10X more loans and deposits. Based in Houston, James Robert is the author of Banking on Digital Growth: A Strategic Marketing Manifesto to Save Financial Brands and has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a CUNA "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer." His insights have been featured in outlets including US News and World Report, Quartz, The Financial Brand, American Banker, CU Times, and CU Journal among many others.