--- title: Best Bank and Credit Union Podcast | Jonathan Lay description: Subscribe to the Banking on Digital Growth podcast and gain insights that simplify digital marketing and sales strategies for banks and credit unions. --- [![Digital Growth Institute Logo](https://www.digitalgrowth.com/hs-fs/hubfs/png.png?width=150&height=63&name=png.png "Digital Growth Institute Logo")](https://www.digitalgrowth.com) [![Act3 logo](https://f.hubspotusercontent20.net/hubfs/273774/act3/images/act3-logo-color.svg "Act3 logo")](https://www.digitalgrowth.com/act3) [![Digital Growth Institute Logo](https://www.digitalgrowth.com/hs-fs/hubfs/png.png?width=125&height=53&name=png.png "Digital Growth Institute Logo")](https://www.digitalgrowth.com/) - [Podcast](https://www.digitalgrowth.com/podcast) - [Newsletter](https://www.digitalgrowth.com/newsletter) - [About DGI](https://www.digitalgrowth.com/about) [Benchmark My Website](https://www.digitalgrowth.com/benchmark) [Benchmark My Website](https://www.digitalgrowth.com/benchmark) - [Podcast](https://www.digitalgrowth.com/podcast) - [Newsletter](https://www.digitalgrowth.com/newsletter) - [About DGI](https://www.digitalgrowth.com/about) [Benchmark My Website](https://www.digitalgrowth.com/benchmark) # Jonathan Lay # Posts by Jonathan Lay ## [The Five Components Required for Bank and Credit Union Digital Marketing Success](https://www.digitalgrowth.com/podcast/news/bank-credit-union-digital-marketing-components) by [**Jonathan Lay**](https://www.digitalgrowth.com/podcast/author/jonathan-lay) on January 9, 2018 [![](https://www.digitalgrowth.com/hubfs/Imported_Blog_Media/2017-11-30-dgi-engine-1.jpg)](https://www.digitalgrowth.com/podcast/news/bank-credit-union-digital-marketing-components) "Where do we begin?" It's the most common question we hear when it comes to digital marketing. And it's because the idea of digital marketing is so broad and vast. [Read Story](https://www.digitalgrowth.com/podcast/news/bank-credit-union-digital-marketing-components) Topics: [Strategy](https://www.digitalgrowth.com/podcast/tag/strategy) ## [How Banks & Credit Unions Can Find Focus for Digital Growth](https://www.digitalgrowth.com/podcast/articles/the-importance-of-bank-credit-union-consumer-personas) by [**Jonathan Lay**](https://www.digitalgrowth.com/podcast/author/jonathan-lay) on December 13, 2017 [![](https://www.digitalgrowth.com/hubfs/Imported_Blog_Media/Untitled%20design%20(10).png)](https://www.digitalgrowth.com/podcast/articles/the-importance-of-bank-credit-union-consumer-personas) A fundamental element required for digital growth success is developing and using consumer personas. [Read Story](https://www.digitalgrowth.com/podcast/articles/the-importance-of-bank-credit-union-consumer-personas) Topics: [Strategy](https://www.digitalgrowth.com/podcast/tag/strategy) ## [The Five Components Required for Bank and Credit Union Digital Marketing Success](https://www.digitalgrowth.com/podcast/articles/bank-credit-union-digital-marketing-components) by [**Jonathan Lay**](https://www.digitalgrowth.com/podcast/author/jonathan-lay) on December 5, 2017 [![](https://www.digitalgrowth.com/hubfs/Imported_Blog_Media/2017-11-30-dgi-engine.jpg)](https://www.digitalgrowth.com/podcast/articles/bank-credit-union-digital-marketing-components) "Where do we begin?" It's the most common question we hear when it comes to digital marketing. And it's because the idea of digital marketing is so broad and vast. [Read Story](https://www.digitalgrowth.com/podcast/articles/bank-credit-union-digital-marketing-components) Topics: [Strategy](https://www.digitalgrowth.com/podcast/tag/strategy) ## [Moneyball: How Banks & Credit Unions Can Perfect the Digital Marketing Process](https://www.digitalgrowth.com/podcast/articles/how-banks-and-credit-unions-can-perfect-the-digital-marketing-process-article) by [**Jonathan Lay**](https://www.digitalgrowth.com/podcast/author/jonathan-lay) on November 26, 2017 [![](https://www.digitalgrowth.com/hubfs/Imported_Blog_Media/2017-11-27-moneyball-process.jpg)](https://www.digitalgrowth.com/podcast/articles/how-banks-and-credit-unions-can-perfect-the-digital-marketing-process-article) This is the fifth and final article in our Moneyball series. We recommended reading the four previous posts in the series for context. [Read Story](https://www.digitalgrowth.com/podcast/articles/how-banks-and-credit-unions-can-perfect-the-digital-marketing-process-article) Topics: [Strategy](https://www.digitalgrowth.com/podcast/tag/strategy) ## [Moneyball: Bridging the Digital Marketing Knowledge Gap for Banks and Credit Unions](https://www.digitalgrowth.com/podcast/articles/the-digital-marketing-knowledge-gap-for-banks-and-credit-unions-article) by [**Jonathan Lay**](https://www.digitalgrowth.com/podcast/author/jonathan-lay) on November 8, 2017 [![](https://www.digitalgrowth.com/hubfs/Imported_Blog_Media/2017-11-07-moneyball-staff02.jpg)](https://www.digitalgrowth.com/podcast/articles/the-digital-marketing-knowledge-gap-for-banks-and-credit-unions-article) This is the fourth article in our Moneyball series. We recommended reading the previous three posts in the series for context. Article #1: "Moneyball: The Digital Marketing Story for Banks and Credit Unions" Article #2: "Moneyball: What's the Problem with Bank and Credit Union Digital … [Read Story](https://www.digitalgrowth.com/podcast/articles/the-digital-marketing-knowledge-gap-for-banks-and-credit-unions-article) Topics: [Strategy](https://www.digitalgrowth.com/podcast/tag/strategy) ## [Moneyball: What's the Solution for Bank and Credit Union Digital Marketing?](https://www.digitalgrowth.com/podcast/articles/moneyball-whats-the-solution-for-bank-and-credit-union-digital-marketing-article) by [**Jonathan Lay**](https://www.digitalgrowth.com/podcast/author/jonathan-lay) on November 2, 2017 [![](https://www.digitalgrowth.com/hubfs/Imported_Blog_Media/2017-11-01-moneyball-analytics.jpg)](https://www.digitalgrowth.com/podcast/articles/moneyball-whats-the-solution-for-bank-and-credit-union-digital-marketing-article) This is the third article in our Moneyball series. We recommended reading the two previous posts in the series for context. Article #1: "Moneyball: The Digital Marketing Story for Banks and Credit Unions" Article #2: "Moneyball: What's the Problem with Bank and Credit Union Digital Ma … [Read Story](https://www.digitalgrowth.com/podcast/articles/moneyball-whats-the-solution-for-bank-and-credit-union-digital-marketing-article) Topics: [Strategy](https://www.digitalgrowth.com/podcast/tag/strategy) ## [Moneyball: What's the Problem With Bank and Credit Union Digital Marketing?](https://www.digitalgrowth.com/podcast/articles/moneyball-whats-the-problem-with-bank-and-credit-union-digital-marketing-article) by [**Jonathan Lay**](https://www.digitalgrowth.com/podcast/author/jonathan-lay) on October 30, 2017 [![](https://www.digitalgrowth.com/hubfs/Imported_Blog_Media/2017-10-31-moneyball.jpg)](https://www.digitalgrowth.com/podcast/articles/moneyball-whats-the-problem-with-bank-and-credit-union-digital-marketing-article) This is the second article in our Moneyball series. We recommended reading our previous post "Moneyball: The Digital Marketing Story for Banks and Credit Unions" for context. [Read Story](https://www.digitalgrowth.com/podcast/articles/moneyball-whats-the-problem-with-bank-and-credit-union-digital-marketing-article) Topics: [Strategy](https://www.digitalgrowth.com/podcast/tag/strategy) ## [Moneyball: The Digital Marketing Story for Banks and Credit Unions](https://www.digitalgrowth.com/podcast/articles/moneyball-the-digital-marketing-story-for-banks-and-credit-unions-article) by [**Jonathan Lay**](https://www.digitalgrowth.com/podcast/author/jonathan-lay) on October 24, 2017 [![](https://www.digitalgrowth.com/hubfs/Imported_Blog_Media/2017-10-24-moneyball.jpg)](https://www.digitalgrowth.com/podcast/articles/moneyball-the-digital-marketing-story-for-banks-and-credit-unions-article) With the Houston Astros facing the Los Angeles Dodgers in the 2017 World Series, we felt it timely to revisit this popular article series. In short, the strategies outlined in the Moneyball series and originally employed by the Oakland A's are becoming popularized once again by the As … [Read Story](https://www.digitalgrowth.com/podcast/articles/moneyball-the-digital-marketing-story-for-banks-and-credit-unions-article) Topics: [Strategy](https://www.digitalgrowth.com/podcast/tag/strategy) ## [How Banks and Credit Unions Can Bridge the Digital Marketing Knowledge Gap](https://www.digitalgrowth.com/podcast/articles/how-banks-and-credit-unions-can-bridge-the-digital-marketing-knowledge-gap) by [**Jonathan Lay**](https://www.digitalgrowth.com/podcast/author/jonathan-lay) on June 28, 2017 [![](https://www.digitalgrowth.com/hubfs/Imported_Blog_Media/2017-06-29-bridge-knowledge.jpg)](https://www.digitalgrowth.com/podcast/articles/how-banks-and-credit-unions-can-bridge-the-digital-marketing-knowledge-gap) A few years ago, Adobe published their Digital Distress Report in which they surveyed 1,000 US marketers in a variety of different industries about the changing dynamics of marketing. Their findings were startling: 3/4 of marketers feel marketing has change more in the last two years … [Read Story](https://www.digitalgrowth.com/podcast/articles/how-banks-and-credit-unions-can-bridge-the-digital-marketing-knowledge-gap) Topics: [Strategy](https://www.digitalgrowth.com/podcast/tag/strategy) ## [How Full Funnel Marketing Can Help Banks and Credit Unions Grow](https://www.digitalgrowth.com/podcast/articles/how-full-funnel-marketing-can-help-banks-credit-unions-grow) by [**Jonathan Lay**](https://www.digitalgrowth.com/podcast/author/jonathan-lay) on June 19, 2017 [![](https://www.digitalgrowth.com/hubfs/Imported_Blog_Media/2017-06-19-full-funnel.jpg)](https://www.digitalgrowth.com/podcast/articles/how-full-funnel-marketing-can-help-banks-credit-unions-grow) James Robert Lay, founder and CEO of Digital Growth Institute, recently spoke at the CU Direct DRIVE '17 Conference in Las Vegas. After his session about "Full Funnel Marketing", he was interviewed by Mike Lawson of CU Broadcast and explained how both banks and credit unions can fully … [Read Story](https://www.digitalgrowth.com/podcast/articles/how-full-funnel-marketing-can-help-banks-credit-unions-grow) Topics: [Strategy](https://www.digitalgrowth.com/podcast/tag/strategy) [1](https://www.digitalgrowth.com/podcast/author/jonathan-lay/page/1) [2](https://www.digitalgrowth.com/podcast/author/jonathan-lay/page/2) - Recent - Topics - Archive Recent Topics - [Exponential Insights (241)](https://www.digitalgrowth.com/podcast/tag/exponential-insights) - [Article (90)](https://www.digitalgrowth.com/podcast/tag/article) - [Practical Perspectives (55)](https://www.digitalgrowth.com/podcast/tag/practical-perspectives) - [Strategy (47)](https://www.digitalgrowth.com/podcast/tag/strategy) - [Inside Digital Growth (46)](https://www.digitalgrowth.com/podcast/tag/inside-digital-growth) - [Digital Growth Journeys (38)](https://www.digitalgrowth.com/podcast/tag/digital-growth-journeys) - 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