Content is the fuel in your digital growth engine.
If you maximize your content, then you maximize your future digital growth potential.
In this episode, I speak with Joe Pulizzi, Founder at The Tilt and Author of Content Inc., and he shares his step-by-step approach to crafting the highest-octane content around.
What really stuck out to me was the importance of the first few steps you need to take on this digital transformation journey — yet, it’s where most financial brands struggle.
And they struggle because they want to be all things to all people…which, unfortunately, makes them forgettable.
To turn crude oil into rocket fuel, you need to refine it, right?
With your content, that means starting with one area. One topic you can become the absolute authority on.
Think about one of the most successful businesses out there — one impossible to forget in the COVID era — Amazon.
It’s easy to forget, but Amazon started doing one thing well: They sold books. And they built an audience doing it better than anyone else.
Once they had that audience, then they were able to expand into…well, every facet of our lives.
Digital growth success is content and audience driven.
If you try to please everyone, you’ll please no one.
And you’ll never grow an audience that way.
Key Insights and Takeaways