---
title: "The Fourth Marketing Transformation: Collaborative Growth in the Age of AI (with Peter Caputo)"
description: "Explore the next frontier in financial marketing as we delve into the fourth transformation: Collaborative Growth in the AI era. Join James Robert Lay and Peter Caputo on the Banking on Digital Growth Podcast as they unpack strategies to align marketing and sales teams for exponential success in banking and fintech."
---

[Best Bank and Credit Union Podcast](https://www.digitalgrowth.com/podcast)

# [The Fourth Marketing Transformation: Collaborative Growth in the Age of AI (with Peter Caputo)](https://www.digitalgrowth.com/podcast/banks-credit-unions-fintech-collaboration-partnerships-ai-technology-databox-data-analytics)

 Written by [James Robert Lay](https://www.digitalgrowth.com/podcast/author/james-robert-lay) | October 31, 2023

## **<https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117>          <https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS>           <https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLmF1c2hhLmNvL1d4RFpLSDU3bU5HZw>**

## Brief Summary of Episode #346

In the age of AI and digital transformation, businesses, especially in the financial industry, are struggling to connect with their audience.

The mindset of treating sales and marketing as an assembly line, where customers are pushed through a predefined process, is outdated and doesn't resonate with today's consumers.

They seek genuine human interaction, expertise, and personalized guidance.

[Peter Caputa](https://www.linkedin.com/in/pc4media/), CEO of [Databox](https://databox.com/?origin=20232) joined the show to share why he believes collaborative growth is the way forward for financial brands and fintechs.

It emphasizes continuous learning from customers, prospects, and industry peers.

By integrating expertise into the customer journey and facilitating genuine human interactions, financial brands can differentiate themselves and achieve sustainable growth.

 

Key Insights and Takeaways

- Human vs. AI in financial services. (11:40)
- Collaborative growth in marketing and sales. (16:52)
- Leveraging LinkedIn and social media for business growth. (28:52)

[View full post](https://www.digitalgrowth.com/podcast/banks-credit-unions-fintech-collaboration-partnerships-ai-technology-databox-data-analytics)

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