Digital empathy is all about creating deeper, emotional connections in our increasingly digital world.
The key to unlock this?
Consumer personas.
These personas aren't just about data points; they're about making real human connections.
They help us know our current and potential account holders on a deeper level and serve them better.
Many financial brands still rely heavily on demographic data, but these don't establish emotional connections.
We need to think bigger, beyond audiences, to digital communities.
In this episode of the Banking on Digital Growth Podcast, I guide you through 5 pitfalls to avoid when working with personas.
Remember, behind every data point is a human story.
Key Insights and Takeaways