---
title: "The Evolution of the CMO: Engineering Experiences in the Digital Age"
description: Discover the disconnect between traditional CMO roles and modern marketing demands. Explore how re-evaluating the 'why' behind communication efforts can drive meaningful results in today's complex marketing landscape.
---

[Best Bank and Credit Union Podcast](https://www.digitalgrowth.com/podcast)

# [The Evolution of the CMO: Engineering Experiences in the Digital Age](https://www.digitalgrowth.com/podcast/banks-credit-unions-fintech-digital-evolution-growth)

 Written by [James Robert Lay](https://www.digitalgrowth.com/podcast/author/james-robert-lay) | April 26, 2024

Despite recognizing the importance of communication, there's a growing disconnect between the traditional role of the CMO and the demands of the modern marketing landscape. Many marketing teams are losing sight of the deeper rationale driving their actions. While communication remains central to marketing, there's a danger of overlooking the underlying "why" behind it. CMOs and marketing teams are getting caught up in the technicalities and channels of marketing without fully understanding the purpose behind their efforts.

To address this issue, CMOs and marketing teams must re-evaluate their approach and reconnect with the fundamental purpose of their work. By understanding the "why" behind their communication efforts, they can effectively navigate the complexities of modern marketing and drive meaningful results for their organizations.

**         
<https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117>          <https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS>           <https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLmF1c2hhLmNvL1d4RFpLSDU3bU5HZw>**

 

## Key Insights and Takeaways

- Understanding Marketing Beyond Ads (03:02)
- Marketing in the Age of AI: Challenges and Opportunities (09:49)
- The Essential Skills for Tomorrow's CMOs (33:13)

 

[View full post](https://www.digitalgrowth.com/podcast/banks-credit-unions-fintech-digital-evolution-growth)

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