---
title: "Unpacking Gen Z's Financial Mindset: Breaking Money Taboos (with Katrin Kaurov and Elizabeth McCluskey)"
description: If banks and credit unions wish to truly connect with Gen Z, a blend of digital strategy, authentic engagement, and human connection is essential.
---

[Best Bank and Credit Union Podcast](https://www.digitalgrowth.com/podcast)

# [Unpacking Gen Z's Financial Mindset: Breaking Money Taboos (with Katrin Kaurov and Elizabeth McCluskey)](https://www.digitalgrowth.com/podcast/banks-credit-unions-fintech-gen-z-financial-mindset-social-platform-frich)

 Written by [James Robert Lay](https://www.digitalgrowth.com/podcast/author/james-robert-lay) | August 21, 2023

**         
<https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117>          <https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS>           <https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLmF1c2hhLmNvL1d4RFpLSDU3bU5HZw>**

## Brief Summary of Episode #325

In the latest episode of the Banking on Digital Growth Podcast, discover why many Gen Z individuals feel more comfortable discussing politics than their finances and how just 8% of them fully trust financial institutions.

[Katrin Kaurov](https://www.linkedin.com/in/katrin-kaurov-160972194/) , CEO and founder of [Frich](https://www.getfrich.com/) , the first financial platform for Gen Z, shines a light on the fact that while many Gen Z students are unaware of their credit scores, they are enthusiastic about financial literacy and empowerment.

On the other hand, [Elizabeth McCluskey](https://www.linkedin.com/in/elizabethcmccluskey/), Director of Discovery at [TruStage](https://www.linkedin.com/company/trustage/), emphasizes the pressing need for guidance, as this generation juggles student loans, investments, and personal spending.

Surprising findings?

A mere 15% of Gen Z trusts local financial brands, with a significant communication gap between them and the banking sector.

Platforms like Frich are bridging this gap, providing peer reviews and a space for genuine financial discussions.

If banks and credit unions wish to truly connect with Gen Z, a blend of digital strategy, authentic engagement, and human connection is essential.

Key Insights and Takeaways

- The lack of trust in financial services from a Gen Z perspective. (5:06)
- Why making money social matters (17:36)
- The connection between health and fitness and finances. (23:55)

[View full post](https://www.digitalgrowth.com/podcast/banks-credit-unions-fintech-gen-z-financial-mindset-social-platform-frich)

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