---
title: "Empowering SMBs: The Key to Community Growth with Financial Brands (with April Clobes)"
description: This episode is a call to action for banks and credit unions to step up, engage with SMBs, and jointly usher in a new era of community growth and financial empowerment. 
---

[Best Bank and Credit Union Podcast](https://www.digitalgrowth.com/podcast)

# [Empowering SMBs: The Key to Community Growth with Financial Brands (with April Clobes)](https://www.digitalgrowth.com/podcast/banks-credit-unions-fintech-nymbus-collaboration-partnership-small-medium-sized-business)

 Written by [James Robert Lay](https://www.digitalgrowth.com/podcast/author/james-robert-lay) | October 10, 2023

**         
<https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117>          <https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS>           <https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLmF1c2hhLmNvL1d4RFpLSDU3bU5HZw>**

## Brief Summary of Episode #340

In today's fast-evolving economic landscape, small to midsize businesses (SMBs) play a pivotal role in community development.

However, kicking off and scaling a small to midsize business can be a tough row to hoe. They are often in search of supportive community financial brands that can provide them with the much-needed help and hope.

The unexplored potential of collaboration between SMBs and financial brands can be the game-changer in promoting community growth.

In our latest episode, we explore the Heart of Growth series with [April Clobes](https://www.linkedin.com/in/april-clobes-she-her-551b6010/), the President and CEO of [MSU Federal Credit Union](https://www.msufcu.org/). MSU FCU is leading the way in supporting SMBs, recognizing their indelible role in fostering community growth.

This episode is not just a dialogue; it's a call to action for banks and credit unions to step up, engage with SMBs, and jointly usher in a new era of community growth and financial empowerment. 

 

Key Insights and Takeaways

- Local partnerships and digital solutions (1:25)
- Collaboration and co-creation in financial services (8:48)
- Supporting small businesses through financial services (16:30)

[View full post](https://www.digitalgrowth.com/podcast/banks-credit-unions-fintech-nymbus-collaboration-partnership-small-medium-sized-business)

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