---
title: "Trust: Shouldn’t It Be The Foundation of Finance? (with Sam Kilmer)"
description: Trust and why it's more important than ever for financial brands.
---

[Best Bank and Credit Union Podcast](https://www.digitalgrowth.com/podcast)

# [Trust: Shouldn’t It Be The Foundation of Finance? (with Sam Kilmer)](https://www.digitalgrowth.com/podcast/banks-credit-unions-fintech-trust-technology-self-awareness)

 Written by [James Robert Lay](https://www.digitalgrowth.com/podcast/author/james-robert-lay) | June 6, 2023

## **<https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117>          <https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS>           <https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLmF1c2hhLmNvL1d4RFpLSDU3bU5HZw>**

Brief Summary of Episode #304

Finance is changing exponentially with more users getting buy-in to what is and isn't working.

If you look a little deeper at your organization, services, and process this may become an exhilarating time for you and your customers.

One thing that seems to be a common theme in this episode is “ show don't tell.” In a world of an increasingly high level of information it's become paramount to identify what you are doing for your community to break through the noise.

Join us as [Sam Kilmer](https://www.linkedin.com/in/samkilmer/), managing director at [Cornerstone Advisors](https://www.crnrstone.com/) breaks down and discuss all the moving pieces. Trust, communication, and accountability.

Do your core principles fall in a similar vein? If so, what are you doing to nurture trust with your audience or end user?

“Show don't tell.”

 

## Key Insights and Takeaways

- Trust and why it's more important than ever
- TAM & TOM: Which market should you really be focusing on?
- Content and how human connection is going to win the long game
- Self-awareness: Does it make a difference in results? Why?

## How to Connect With Sam Kilmer

[LinkedIn](https://www.linkedin.com/in/samkilmer/) | [Website](https://www.crnrstone.com/)

[View full post](https://www.digitalgrowth.com/podcast/banks-credit-unions-fintech-trust-technology-self-awareness)

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