---
title: "Breaking the Bank: Standing Out in FinTech (with Jason Henrichs)"
description: "Key points discussed in this podcast: Why FIs need to separate themselves from the pack with their digital offerings and the significance of fundamental partnerships with account holders."
---

[Best Bank and Credit Union Podcast](https://www.digitalgrowth.com/podcast)

# [Breaking the Bank: Standing Out in FinTech (with Jason Henrichs)](https://www.digitalgrowth.com/podcast/financial-brands-fintech-ai-digital-growth-jason-henrichs)

 Written by [James Robert Lay](https://www.digitalgrowth.com/podcast/author/james-robert-lay) | May 31, 2022

## **<https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117>          <https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS>           <https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLmF1c2hhLmNvL1d4RFpLSDU3bU5HZw>**

## Brief Summary of Episode #198

One of my favorite games growing up was *The Oregon Trail —* you know it, the one you would play on those old Apple II computers.

With each mile my wagon train covered, I anticipated new threats like grizzly bears and disease.

But the sense of danger was dwarfed by the *thrill* of blazing new territory untouched by human hands - and feet.

Today’s digital innovators are like the pioneers of the Old American West (minus the threat of dysentery).

Each cutting-edge concept they deliver pushes us forward in our digital growth journey.

My guest, [Jason Henrichs](https://www.linkedin.com/in/jasonhenrichs/), told me why he believes too many financial institutions have settled for shadowing the footsteps of other digital groundbreakers.

The CEO at [Alloy Labs Alliance](https://www.alloylabs.com/) wants to see more trailblazers in digital financial services.

He shares his take on the role collaboration plays in the evolution of banking as a service, tying in the experience he and his team had in launching their banking platform - *CHUCK*.    

Jason and I also discuss the common disconnect between human emotion and digital transformation that often plagues financial services.

Sometimes the worn-out path in front of us isn’t the path worth taking.

 

## Key Insights and Takeaways

- Why FIs need to separate themselves from the pack with their digital offerings (4:15)
- How human connectivity ties into digital growth (9:16)
- The significance of fundamental partnerships with account holders (20:15)

## How to Connect With Jason Henrichs

[LinkedIn](https://www.linkedin.com/in/jasonhenrichs/)|[X.com](https://twitter.com/AlloyLabs) |[Website](https://www.alloylabs.com/)

[View full post](https://www.digitalgrowth.com/podcast/financial-brands-fintech-ai-digital-growth-jason-henrichs)

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