---
title: "CUES: Position Beyond Dollars And Cents To Grow Loans And Deposits By Banking On Purpose"
description: Develop a purpose statement for your credit union that works to improve members’ health, wealth and happiness.
---

[Best Bank and Credit Union Podcast](https://www.digitalgrowth.com/podcast)

# [CUES: Position Beyond Dollars And Cents To Grow Loans And Deposits By Banking On Purpose](https://www.digitalgrowth.com/podcast/news/banks-and-credit-unions-purpose-driven-banking-grow-loans-leads)

 Written by [James Robert Lay](https://www.digitalgrowth.com/podcast/author/james-robert-lay) | December 7, 2020

Develop a purpose statement for your credit union that works to improve members’ health, wealth and happiness.

A growing number of leaders are championing what they call conscious capitalism—building companies based on the idea their business is about more than just making a profit.

Think Costco, Trader Joe’s, REI and Whole Foods.

In fact, purpose is the path toward future growth. According to Entrepreneur magazine, conscious capitalism-inspired companies are outperforming the market by a factor of 10.5.

The shift to conscious capitalism started long before COVID-19, but the pandemic has acted as a catalyst, revealing the need for companies to have a purpose beyond profits in order to compete in a world with increasingly conscious consumers.

[Read the full article here >>>](https://www.cumanagement.com/articles/2020/11/position-beyond-dollars-and-cents-grow-loans-and-deposits-banking-purpose)

[View full post](https://www.digitalgrowth.com/podcast/news/banks-and-credit-unions-purpose-driven-banking-grow-loans-leads)

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