---
title: "The Financial Brand: AI Will Be Critical to Delivering End-to-End Customer Journeys"
description: The digital customer journey is quickly becoming the next battleground for banks. As digital marketing opens up new ways of thinking about banking customers, it’s also creating a more complex playing field for the industry to navigate.
---

[Best Bank and Credit Union Podcast](https://www.digitalgrowth.com/podcast)

# [The Financial Brand: AI Will Be Critical to Delivering End-to-End Customer Journeys](https://www.digitalgrowth.com/podcast/news/banks-credit-unions-fintech-marketing-digital-customer-journey-technology-automation)

 Written by [James Robert Lay](https://www.digitalgrowth.com/podcast/author/james-robert-lay) | March 5, 2024

The Financial Brand Forum Highlight To turn potential leads into paying customers, many banks will need to develop marketing toolkits that combine the latest AI tools, robust customer data and new digital marketing techniques.

[Read the full article here >>>](https://thefinancialbrand.com/news/data-analytics-banking/artificial-intelligence-banking/forum-highlight-ai-will-be-critical-to-delivering-end-to-end-customer-journeys-175469/)

[View full post](https://www.digitalgrowth.com/podcast/news/banks-credit-unions-fintech-marketing-digital-customer-journey-technology-automation)

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