---
title: "CRMNEXT: Transforming FIs through Digital Growth"
description: Strategies for financial brands to experience a digital transformation resulting in an exponential increase of loans and deposits.
---

[Best Bank and Credit Union Podcast](https://www.digitalgrowth.com/podcast)

# [CRMNEXT: Transforming FIs through Digital Growth](https://www.digitalgrowth.com/podcast/news/digital-transformation-strategies-for-banks-and-credit-unions)

 Written by [James Robert Lay](https://www.digitalgrowth.com/podcast/author/james-robert-lay) | August 3, 2020

Heading into 2020, life was looking pretty rosy. There was no pressing impetus for banks or credit unions to change. Then COVID hit: the wrecking ball that has upended this industry virtually overnight.

In this episode of  [Banking on Experience](https://podcasts.apple.com/us/podcast/banking-on-experience/id1505808264) podcast hosted by CRMNEXT, [James Robert Lay](https://www.linkedin.com/in/jrwlay/) outlines the digital growth imperative for banks and credit unions to ensure their survival post-pandemic, in what he refers to as “Digital Darwinism.”

[Read the full article here >>>](https://www.crmnext.com/us/blog/transforming-fis-through-digital-growth-with-james-robert-lay/)

[View full post](https://www.digitalgrowth.com/podcast/news/digital-transformation-strategies-for-banks-and-credit-unions)

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