The Financial Brand: Become a ‘Digital Stoic’ to Achieve Exponential Growth
by James Robert Lay on June 4, 2024
In the second of three exclusive excerpts from his new book, Banking on Change, James Robert Lay explains four principles and practices that will empower leaders to reclaim presence and focus in the age of AI.
The Financial Brand: Banking on Change: Transformation Begins Within
by James Robert Lay on June 4, 2024
In the first of three exclusive excerpts from his new book, "Banking on Change", James Robert Lay pinpoints five behavioral characteristics critical to any institution's successful transformation, from empathy to adaptability.
The Future of Banking: AI, Machine Learning, and Predictive Analytics
by James Robert Lay on June 3, 2024
The hype around artificial intelligence (AI) has reached a fever pitch, especially in the financial industry. With AI being a hot topic at conferences and among financial brand leaders, there is a growing concern about distinguishing between hype and actual, practical applications.
Beyond Commoditization: Elevating the Human-Digital Experiences
by James Robert Lay on May 28, 2024
There’s a pressing need for financial brands to maintain individuality while navigating the digital journey and customer experience. To address these challenges, organizations need to utilize behavioral economics to craft meaningful customer experiences and adopt a 'yes and' mindset t …
Leveraging AI: Exponential Growth Strategies for Financial Brands
by James Robert Lay on May 27, 2024
Change can be daunting. In the age of AI, the rapid pace of technological advancements can feel overwhelming, especially for marketing and sales leaders in financial brands. The challenge lies in understanding how to effectively use AI to unlock new growth opportunities while navigati …
Commit with Confidence—Even in Unchartered Waters
by Audrey Cannata on May 25, 2024
The exponential growth journey to the Territory of Transformation can be long—and at times, challenging. And even when you’ve made your way to the other side of the Apex of Awareness on Mt. Mutatio and you’ve conquered the Four Fires of Fear it’s essential to remember that exponential …
Mastering Your Mindset to Achieve Exponential Growth
by James Robert Lay on May 21, 2024
Many individuals and organizations struggle with adaptability and transformation, hindering their growth and success. In this episode of the Banking on Change series, James Robert Lay and Audrey Cannata discuss the challenges of stepping out of comfort zones, the pitfalls of self-limi …
Exponential Growth Requires You to CARE
by Audrey Cannata on May 21, 2024
Chances are, you remember exactly where you were when you realized that the COVID-19 pandemic was, well, a pandemic. And that it was about to impact our lives in unimaginable ways. March 11, 2020, I was headed to Toronto for a business trip. On my flight, I watched the World Health Or …
The Financial Brand: Cracking the Customer Code: Marrying Emotion and Tech to Maximize ROI
by James Robert Lay on May 21, 2024
Experts' workshops at The Financial Brand Forum underlined the importance of both understanding what’s behind prospects’ decision making and building a digital pathway for bank marketers to bring them in as customers. LAS VEGAS — For digital marketers, balancing customer behavior, nee …
Climbing the Mountain of Exponential Growth: Ascending the Apex of Awareness
by Audrey Cannata on May 21, 2024
7:30 am. First period. Sixth grade. I walked down the hall of Bonnette Junior High School, viola case in tow, hoping nobody would see me carrying it before I could stash it away in my locker. Though I desperately wanted to play percussion in the school’s marching band (much cooler), m …