Consumers have changed. But has your financial brand's marketing?

You want to grow your loans and deposits, but digital has changed the way people shop and buy financial services. Finances, for that matter, stress people out. And this stress takes a toll on their health, relationships, and overall sense of wellbeing.

In fact, over 70% of Americans report feeling financial stress and they are looking for someone they can trust to guide them to a bigger, better, brighter future. But will your financial brand be able help them?

The problem is people no longer trust traditional financial brands like before.

As new competitors, built specifically for digital and mobile devices continue to enter the marketplace, there are now more options available than ever before for people to consider.

Furthermore, you have also watched branch traffic decline year over year and you understand your financial brand's future growth will not come from the branch like it did before. Up to this point you've dabbled in digital but you are not sure what to do next to maximize your digital growth potential.

Finally, because traditional broadcast marketing tactics no longer work as well, you know you must go far beyond promoting the same great rates, amazing service, and commoditized product features like every other financial institution does. Your just not sure what steps you need to take to transform your marketing for a digital-first economy.

It also doesn't help financial brand marketing teams are misunderstood and undervalued.

You're tired of your financial brand's marketing team being wrongly labeled by others as a cost center, or worse, grown-up kids that play with paint and crayons all day long. You have so much more value to offer than just being viewed as a glorified in-house Kinkos that exist to take orders and serve the last-minute needs of others.

Like consumers and competition, your financial brand's marketing and sales teams must evolve. Both teams must come together to maximize your future digital growth potential as one cannot perform without the other.

Stop dabbling in digital marketing and you will break free from the Cycle of Complexity.

Up to this point, you’ve done everything you know how to do as you’ve only dabbled in digital. You’ve built a mobile responsive, ADA compliant website, placed digital ads, sent some emails, and posted content on social media.

But you feel stuck right now because you’re not getting the leads, loans, and deposits you, or your CEO, had hoped for.

You are determined not to quit because you know there is a better path forward. But legacy systems and thinking put in place long before you got to where you are today threaten to hold you back.

We understand what it feels like to try to navigate your way through all of the complex changes happening around technology, consumers, and the competition. We know what it's like for financial marketing teams that are stuck in what we call a Cycle of Complexity as they feel:

As a result of following the Digital Growth Method, your marketing team is no longer a necessary evil or cost center as you prove your value by generating 10X more loans and deposits. You also stop feeling like an overwhelmed and frustrated order taker as you become the strategic leader your executive team respects, values and trusts to guide your financial brand towards a future of digital growth.

And finally, you feel more excited and confident than ever before as you establish digital marketing systems, technologies, and habits that help you generate 10X more loans and deposits by guiding people in the communities you serve beyond their financial stress towards a bigger, better, and brighter future.

How the Digital Growth Method Guides You

The Digital Growth Accelerator Program: Educate, empower, and elevate your entire team starting July 1, 2019.

Financial brands consider the Digital Growth Accelerator Program to be an integral and ongoing part of their strategic growth plans. With four different options to choose from, this annual Program guides you through the six distinct phases of the Digital Growth Method as you establish a strong digital marketing foundation for exponentially greater results thereafter.

The majority of financial brands choose to begin their Digital Growth Journey with Jump Start as it provides a balanced mix of training, strategy, and coaching. Because digital growth is a journey of continuous improvement and optimization, for most financial brands, it takes about two years for them to make all the required transformations in their thinking, strategies, systems, technologies, and habits that ultimately allow them to maximize their future digital growth potential.

However, it doesn’t take two years to see results as the Digital Growth Accelerator Program is designed to support and guide you and your team through these challenging but incredibly rewarding times. You’re guaranteed to get quick wins along with long term gains as you make continued progress through your Digital Growth Journey each year.

The Digital Growth Accelerator Program permanently improves the way you position and market your financial brand. Typically, after the first two years on your Digital Growth Journey, your capability and confidence increase as you develop a strong digital marketing foundation that only comes from ensuring you have the right strategies, systems, technologies, and habits in place.

But what happens next?

After a year or two in Jump Start, some financial brands choose to graduate and continue forward with Insight. Each year they gain new strategies tied to their unique goals for growth along with ongoing guidance, accountability, and insights gained through quarterly digital secret shopping website audits.

Others choose to join Foresight, an exclusive option that empowers them to continuously optimize and improve the digital marketing systems, technologies, and habits they’ve worked so hard to establish while at the same time to leaping ahead through competitive intelligence benchmarking.

Choose from four different options that start out for less than what it would cost to buy your entire team a daily cup of Starbucks coffee.

Depending on how quickly you'd like to make progress on your Digital Growth Journey, in addition to the level of personalized guidance and managed implementation support you value, the annual Digital Growth Accelerator Program offers four options that start at around $30 per day.

All Program options are 100% guaranteed to educate, empower, and elevate your marketing team. If you don't feel like you're making progress on your Digital Growth Journey within the first 30 days of joining the Digital Growth Accelerator Program, we'll refund your annual membership.

University: Educate Your Team to Gain Clarity About Digital Growth

Educate your entire marketing team, along with other key strategic stakeholders, to help them gain clarity around new digital growth opportunities with more than 70 on-demand training modules.

Here's what you get...

1. Gain access to more than 70 on-demand training videos framed around the Digital Growth Blueprint along with questions and exercises designed to help you apply your learning.

2. With a small time commitment of 2-3 hours per week, your training is supported and enhanced with exercises designed to help you apply your learning in addition to gaining access to quarterly remote peer group roundtable discussions.

3. Take comfort knowing you’re not alone on your Digital Growth Journey as you gain access to the Digital Growth Insiders Community to ask questions and get answers from other growth-minded financial marketers and their teams.

4. Continue to educate your team with monthly Digital Growth Mindset Videos that facilitate an ongoing and healthy discussion between you and your marketing team, while also inviting other key stakeholders to join the conversation for continued cross-departmental alignment.

5. Stay ahead of your competition as you and your team get an opportunity to shape the direction of an industry-wide Digital Growth Research Study that fuels insights and recommendations through a future Digital Growth Report.

6. Quarterly agenda-driven private coaching calls provide ongoing personalized insights and accountability while annual private training workshops are customized to dive deep into specific areas of focus based on your unique goals for growth.

Jump Start: Empower Your Team With a Custom Strategy

You're guaranteed to accelerate the progress you make on your Digital Growth Journey. You not only get everything to educate your team with the University option but also unlock access to customized research and insights that show you exactly what you need to do next on your Digital Growth Journey.

Here's what you get..

1. After an initial 4-6 week Digital Growth Diagnostic, watch your team's courage and commitment increase with a Digital Growth Strategy Workshop and Digital Growth Blueprint that provide specific recommendations based on your unique situation along with an implementation roadmap and examples to guide you forward.

2. Monthly private coaching and accountability calls further increase your confidence as you begin to implement your plan and develop foundational digital marketing systems, technologies, and habits.

Insight: Elevate Your Leads With Quarterly Website Secret Shopping

Get everything included in Jump Start and elevate your financial brand beyond the great rates, amazing service, and commoditized product features promoted by every other financial brand as you confidently implement your Digital Growth Blueprint’s strategies, systems, technologies, and habits.

Here's what you get..

1. Quarterly website secret shopping assessments provide new insights and recommendations every 90 days that empower you to continuously increase your website’s conversion rates as you generate even more leads, loans, and deposits.

2. Gain access to implementation oversight with bi-weekly coaching and accountability calls, along with quarterly strategic progress reviews, that guarantee you gain objective feedback for both the strategic and tactical elements you and your team implement.

3. Optional implementation multipliers bridges internal capability or capacity gaps as you unlock access to an expert team of implementation partners that are customized around your financial brand's unique situation and goals for digital growth.

Foresight: Enhance Your Growth With Unlimited Strategic Guidance

This exclusive option includes everything found within Insight and is limited to only a handful of financial brands that are fully committed to maximizing their digital growth potential.

Here's what you get..

1. Enhance and optimize the foundational digital growth systems you’ve worked hard to establish with unlimited objective guidance and advice.

2. Ensure you’re always headed in the right direction on your Digital Growth Journey with quarterly executive coaching calls that provide ongoing insights and recommendations at a higher strategic level.

3. Gain access to digital marketing dashboards that provide performance insights to help you quickly understand which digital marketing channels and activities create the greatest value for your financial brand.

4. A mid-year Digital Growth Strategy Workshop provides additional clarity as you reflect on the progress you’ve made over the previous six months while prioritizing and strategizing ways to breakthrough new challenges and capture new growth opportunities.

5. Quarterly competitive intelligence reports ensure you leap and stay ahead of your competition as you gain competitive digital marketing intel every 90 days for up to five (5) competing financial brands.

Schedule a one-hour Digital Growth Review to see if you are a good fit for the next Digital Growth Accelerator Program starting July 1, 2019.

Once your Digital Growth Review session is confirmed, you will complete the Quick Digital Growth Assessment before your call. Then, over the course of an hour, you will work with a Digital Growth Advisor to determine if you and your financial brand are a good fit for the Digital Growth Accelerator Program. Finally, you will leave this call with clarity and confidence as a Digital Growth Advisor shares high-level insights and recommendations about your next best steps.

Consumers have changed. But has your financial brand's marketing?

The problem is people no longer trust traditional financial brands like before.

It also doesn't help financial brand marketing teams are misunderstood and undervalued.

Stop dabbling in digital marketing and you will break free from the Cycle of Complexity.

Frustrated

Confused

Overwhelmed

Conflicted

Digital marketing doesn't have to feel this way. Apply to join the next Digital Growth Accelerator Program scheduled to start July 1, 2019.

We simplify digital marketing to educate, empower, and elevate your financial brand's marketing team with strategies, systems, technologies, and habits that generate 10X more loans and deposits.

And we do this through the Digital Growth Method. Comprised of six distinct phases, the Digital Growth Method is designed to help you establish a strong digital marketing foundation for exponentially greater results thereafter.

How the Digital Growth Method Guides You

Phase 1: Evaluate

Phase 2: Educate

Phase 3: Explore

Phase 4: Empower

Phase 5: Elevate

Phase 6: Enhance

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Don't let the Four Digital Fears keep you and your marketing team from maximizing your financial brand's future growth potential.

Fear of the Unknown

Fear of Change

Fear of Failure

Fear of Success

Take the first steps on your Digital Growth Journey to transform your marketing team and you will generate 10X more loans and deposits.

1) Help your team overcome the fear of the unknown with training and education that provides clarity about future growth opportunities.

3) Move your team beyond the fear of failure by committing to move forward with a proven strategy that shows you exactly what you need to do next.

2) Defeat the fear of change by reinforcing your team's courage as you access and benchmark the progress you've made so far.

4) Eliminate the fear of success as you confidently generate 10X more loans and deposits by guiding your team towards a bigger, better, and brighter future.

The Digital Growth Accelerator Program: Educate, empower, and elevate your entire team starting July 1, 2019.

But what happens next?

Choose from four different options that start out for less than what it would cost to buy your entire team a daily cup of Starbucks coffee.

University: Educate Your Team to Gain Clarity About Digital Growth

Here's what you get...

Jump Start: Empower Your Team With a Custom Strategy

Here's what you get..

Insight: Elevate Your Leads With Quarterly Website Secret Shopping

Here's what you get..

Foresight: Enhance Your Growth With Unlimited Strategic Guidance

Here's what you get..

Gain Clarity, Courage, and Confidence With Research and Insights

The Digital Growth Institute is guided by ongoing research found at the intersection of:

The Nine Strategic Questions the Digital Growth Blueprint Helps you Answer

Purpose

Personas

Products

Process

Pathways

Platforms

Production

Promotion

Performance

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Three Digital Marketing Growth Stories

Schedule a one-hour Digital Growth Review to see if you are a good fit for the next Digital Growth Accelerator Program starting July 1, 2019.

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Digital marketing doesn't have to feel this way.

Apply to join the next Digital Growth Accelerator Program scheduled to start July 1, 2019.