It is safe to say that 2020 was a year like no other. The Pandemic’s eruption and the economic ramifications will send tremors well through 2021 and beyond, and marketers should be ready to deal with them. Covid-19 has challenged all pre-existing rules and practices pertaining to customer behaviors and interests, and the rapid shift in technologies and innovations has only made the latter harder to predict. What marketers already know is that there is no way back to the old normal.