Article

The Financial Brand: 5 Ways to Ensure Your Banking Website Works in a Digital-First Economy

Some institutions still basically run 'digital brochure' websites when advanced players are...

Article

The Financial Brand: How Big Do Credit Unions Have to Be to Survive?

With two thirds of all credit unions at less than $100 million in assets, concerns are growing...

Podcast

Mortgage X Podcast: The Power of AQ

On this episode of Mortgage X, James Robert Lay joins Jason Frazier to discuss the power of the...

Podcast

Mortgage Marketing Institute: How to Rise Above “Great Rates and “Great Service” by Telling Digital Stories That Sell

On the episode, we’re talking about getting away from the “great rates and service,"  the...

Podcast

The Internal Marketing Podcast: Building Brands with Employee Social Media Advocacy

Because people trust and want to connect with other people, company brands need to engage and...

Article

The Financial Brand: Key Factors Separating Digital Banking Winners From Losers

The pandemic sharply skewed new account growth away from community institutions. Yet the full...

Article

The Fintech Times: The COVID-19 Effect

The coronavirus is the great catalyst to transform banking for good. It has completely changed...

Video

The Financial Brand: Digital Growth - Is Your Institution Ready Now?

Best-selling author James Robert Lay continues the conversation on critical digital growth...

Article

CUES: Build Trust In A Digital-First World Through StorySelling

Make your members the heroes of your credit union’s marketing and not the other way around.

Article

CUES: Position Beyond Dollars And Cents To Grow Loans And Deposits By Banking On Purpose

Develop a purpose statement for your credit union that works to improve members’ health, wealth...

Podcast

LAABS: Love as a Growth Strategy

This week, we are joined by best-selling author of "Banking on Digital Growth" James Robert Lay...