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The Quick and Easy Way to Elevate Yourself and Your Marketing Team

Earn Your Banking on Digital Growth Certification for $995

Program Starts January 22, 2025

 

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Join the Digital Growth Accelerator Program

Expand Your Expertise & Elevate Your Career...
With People Like You.

Begins January 22, 2025

Registration has closed.

You don't have to navigate 2025 alone.

We're looking for individual marketing and sales leaders from banks and credit unions who want to level up loan and deposit growth but lack the buy-in or budget to bring their team.

Connect with other growth-minded leaders who are just like you. 

Four Quarterly Customer Journey Masterclass

Learn how to eliminate your biggest customer journey blind spots.

Learn how to Develop a Digital Growth Strategy

Get access to all 12 courses in the Digital Growth University.

Community Support and Accountability

Expand your network and connect with like-minded peers.

Digital Growth Accelerator

Are you tired of feeling like marketing is misunderstood by others who see you and your marketing team as:

A cost center... not a growth engine.

An in-house print shop serving last-minute demands.

A bunch of kids playing with paint and crayons.

Here's everything you get in the Digital Growth Accelerator Program:

 

Quarterly Customer Journey Masterclass ($4,000 value)

Facilitated live by James Robert Lay every 90 days via Zoom, these 90 minute remote sessions will teach you practical and proven strategic insights you can immediately apply to bridge unseen blind spots in your customer journeys every 90 days  

  1. Banking on Change: Get the tools you need to guide your team through internal change and transformation. 

  2. Purchase, Adoption, and Advocacy: Eliminate gaps in the most costly customer journey stages caused by abandoned applications and weak onboarding processes.

  3. Awareness and Consideration: Capture even more opportunities by developing a content engine to drive more traffic while eliminating gaps that are costing you leads who are not yet fully ready to apply with you. 
         
  4. Building a Digital Brand: Learn how to unlock new opportunities for growth so you can guide your team and organization toward an even bigger future.
Learn how to Develop a Digital Growth Strategy ($2,400 value)

Complete all 12 courses in the Digital Growth University to develop your digital growth strategy.

Every course includes:

  1. On-demand video modules
  2. Worksheets to capture key insights
  3. Team facilitation guide 
  4. Assessment to develop your strategic action plan

You will learn a proven strategic framework through each course to develop your digital growth strategy. 

1. Establish a Strong Foundation for Digital Growth

  • Class 1: Learn From the Past to Escape the Present

  • Class 2: Define a Digital Growth Purpose

  • Class 3: Empathize With Consumer Personas

  • Class 4: Position Products Beyond Bullet Points
2. Build a Digital Growth Engine

  • Class 5: Escape the Dangers of Doing Digital 

  • Class 6: Map Out Digital Consumer Journeys

  • Class 7: Maximize Marketing Technologies

  • Class 8: Build a Website That Sells
3. Maximize Your Digital Growth Potential

  • Class 9: Tell Digital Stories That Sell

  • Class 10: Produce Content That Helps First and Sells Second

  • Class 11: Promote Content Only to Guide People

  • Class 12: Prove Marketing’s Value Once and For All
Community Support and Accountability ($1,000 value)

Expand your network by connecting and learning together with over 400 other marketing and sales leaders from financial brands while getting access to over 500:

  • Videos
  • Podcast
  • Articles
  • Case studies
  • Examples 
  • Playbooks

Close knowledge gaps and elevate the role of marketing at your financial brand.

72% of financial brand leaders believe there is a moderate or significant skills gap threat.

(Digital Banking Report)

85% of financial brand leaders lack training to navigate the complexity of change.

(Digital Growth Institute)

58% of financial brand leaders lack time to learn and think because they’re stuck “doing."

(Digital Growth Institute)

“We had some excellent sessions with JR and Audrey to help align the leadership team for driving digital growth. We've just begun our journey, and the detailed recommendations from the DGI on understanding consumer needs, brand positioning, communicating with consumers, and engaging them through our website and other channels have been incredibly insightful. We are excited to continue our partnership with this outstanding firm!”
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Corbin Wilson
Smart Financial Credit Union
“Attended a number of sessions hosted by James Robert and his team on maximizing the effectiveness of your digital communications and website. Utilized their recommendations, and our new site is receiving rave reviews.”
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Domenic DiPillo
MSDFCU
“What a great company! Their program helped me and my co-workers shatter mindsets that weren't supporting our business or our clients. I'm so grateful for James Robert and Audrey! Their level of knowledge is top notch and they are always leveling up for themselves and the betterment of us all!"
Tiffani Davis
Tiffani Davis
Centier Bank
“Great experience attending the Digital Growth Institute. Very interactive with wonderful practical examples that can be easily applied."
Karen Murphy
Karen Murphy
Kindred Credit Union
“DGI has been a wonderful resource for On Tap Credit Union. They exceeded expectations. I knew DGI would be a great resource to help guide on how to generate leads and mitigate digital roadblocks. What I didn't know is that they would help drive a full cultural philosophy, greater brand purpose, process management, and a robust network of solutions.”
Janelle Herrera
Janelle Herrera
On Tap Credit Union
“James Robert and the team at DGI are the best of the best. They emphasize understanding the minds of the consumer and employee alike. I cannot recommend this team enough. If you want to grow yourself, your team, and your business… look no further than DGI. The key insights on industry trends and feedback on how consumers feel about your brand are invaluable..”
Jonathan Clay
Jonathan Clay
OnPath Credit Union
“This was an eye-opening, fun, and informative experience. Starting this program, I did not think I would learn as much as I did. I know my team would say the same. James Robert and Audrey surely did not disappoint. This program gave us a new perspective on how to help and transform the lives of people that we help in the communities that we serve financially."
Yanna Coleman
Yanna Coleman
Skyla Credit Union
“James Robert and DGI have really helped us better articulate and plan our goals and strategies for our future!"
Chrisanne Christ
Chrisanne Christ
Centier Bank
“By far one of the best companies I have worked with. I've sat in on multiple strategy sessions with James Robert and the insights he provides are so valuable to our financial institution. His team is reliable and very knowledgeable in digital strategy.”
Lyndsey Delatte
Lyndsey Delatte
OnPath Credit Union

Experience remarkable results with your team when you earn Banking on Digital Growth Certifications together. 

Elevate Your Brand's Digital Positioning

Convert Even More Qualified Digital Leads

Level Up Your Loan and Deposit Growth

Increase Your Team's Confidence

Still have questions?

 

How much does the Digital Growth Accelerator Program cost?

For less than what it costs to register and travel to a conference, you get access to: 

  1. Quarterly Remote Customer Journey Masterclass ($4,000 value)
  2. Develop Your Digital Growth Strategy ($2,400 value)
  3. Banking on Change 3-Day Challenge ($500 value) 
  4. Banking on Change Book Club for Your Team ($500 value) 

Put another way... you get over $7,000 worth of value for $995. 

What kind of support is available for members?

Members have access to community coaching through quarterly masterclasses and can connect with peers for shared insights and accountability.

How does the Program help with team alignment?

The program includes workshops and masterclasses that provide a common language and strategy framework, enabling marketing, sales, and leadership teams to align their efforts and drive unified growth. 

Ready to join the Digital Growth Accelerator Program?