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Why should I attend this workshop? 🤔


Unlock the Power of Brand Thinking: Join us for an immersive workshop inspired by the best-selling book, "Think Like a Brand, Not a Bank."


Discover how to harness your brand's true potential and revolutionize your organization's approach to growth and innovation as you learn how to:


🚀 Embrace unconventional growth strategies

🧠 Challenge binary thinking

❤️ Craft compelling narratives that forge deep connections with your audience


Get a sneak peek of this workshop: Listen to this Banking on Digital Growth Podcast conversation.


Who should attend this workshop? 🙋‍♀️


Calling All Forward-Thinking Leaders!


Whether you're leading a bank, credit union, or fintech, this learning experience will equip you with fresh insights, practical tools, and a brand mindset to propel your success.


This workshop is designed for:

  • Financial brand and fintech leaders
  • Marketing and sales professionals
  • Entrepreneurs and business leaders
  • Leaders passionate about driving positive change


Join a community of like-minded individuals eager to reshape the future of financial services.




What do I get? 🎉


✅ Immersive Learning Experience: Over three dynamic hours, you'll dive deep into the five powerful principles of "Think Like a Brand, Not a Bank," gaining a profound understanding of how brand thinking shapes success. Engage in stimulating discussions, case studies, and hands-on exercises that challenge your perspective and ignite creativity.

✅ Interactive Networking: Connect and collaborate with industry peers, sharing ideas and experiences that enrich your learning journey. Build a supportive network of professionals who share your commitment to innovation and growth.

✅ Exclusive Workshop Materials: Gain access to valuable resources, tools, and practical guides curated by the co-author of "Think Like a Brand, Not a Bank," Allison Netzer. These materials will serve as your roadmap to implement brand thinking in your organization with confidence.




How will this help guide me forward? 🗺


🚀 Transformative Impact: This workshop is your gateway to unlocking new opportunities and driving your business to unprecedented heights. You'll return to your organization equipped with the skills to challenge norms, explore unconventional approaches, and create value-driven strategies that resonate with your market.

💡 Empowered Decision-Making: Learn how to navigate complexity with ease and embrace the power of diverse perspectives. By breaking binary thinking and leveraging hidden resources, you'll make informed decisions that shape a distinctive brand identity and foster customer loyalty.

🌱 Inspiration and Vision: Gain a fresh perspective on your brand's journey, embracing history as a guiding force and discovering the art of remixing to evolve without losing your identity. This workshop will empower you to inspire your team, guide your organization's growth, and unleash your true creative confidence.


Register to Attend the Remote Workshop




How does the remote workshop work?💡


This remote workshop --hosted via Zoom-- is not a passive learning experience but an interactive discussion where you and your team get involved through a mix of:


💡Lecture facilitated by Allison Netzer

💡Reflective thinking and writing framed around your unique situation

💡Small group discussion in breakout rooms

💡Large group sharing facilitated by James Robert Lay and Allison Netzer

💡Commitment to take action with 30-day accountability check-in


What do I need to bring with me? 🤔

🖊 A pen to write with

📑 Paper to capture notes and your thinking

🧠 A clear and focused mind ready to learn and think

❤️ An open heart ready to gain new perspectives and share with others


Who is Allison Netzer?

Allison Netzer is the CMO at Nymbus and a visionary co-author of the best-selling book, "Think Like a Brand, Not a Bank." With her unstoppable passion for transforming businesses and organizations, Allison is on a mission to unleash the full potential of brand thinking.

With a proven background in marketing strategy and brand development, with over 20 years of experience helping companies like Aetna, Cisco, Southwest Airlines and the Dallas Cowboys as well as dozens of banks and credit unions. Her journey as a thought leader in the industry has been nothing short of inspiring as she inspires professionals to challenge conventions, embrace contradictions, and drive lifelong customer value.

As a connector and collaborator, Allison fosters a supportive community of forward-thinking leaders, igniting their creative confidence and empowering them to envision a brighter future. Her interactive workshops provide the perfect platform to build lasting relationships with like-minded individuals and learn from their collective wisdom.


Who is James Robert Lay?

James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. As the founder and CEO of the Digital Growth Institute, he is on a mission to teach 100,000 marketing and sales leaders at financial brands how to confidently grow loans and deposits in the Age of AI.

James Robert wrote the best-selling book, Banking on Digital Growth, and his insights have been featured in outlets including U.S. News & World Report, The Financial Brand, American Banker, Credit Union Times, and Credit Union Journal. He regularly speaks at conferences and events worldwide while hosting the weekly Banking on Digital Growth Podcast to educate marketing, sales, and leadership teams.