Quickly Eliminate Your Financial Brand's Customer Journey Blind Spots
Stop letting unknown customer journey blind spots cost you millions in loans and deposits.
Could you be losing loans and deposits right now because...
You've never mapped out customer buying journeys for your key product lines.
You don't have a way to track conversions for each stage of the customer journey.
You know how people shop has changed, but you lack marketing, sales, and leadership alignment.
Experience remarkable results.
Financial brands that join the Banking on Digital Growth Program focus on loan and deposit growth and marketing ROI, not pointless campaigns, vanity metrics, or commoditized content that promotes the same rates, service, and look-alike product features every other financial brand promotes.
Elevate Your Brand's Digital Positioning
Convert Even More Qualified Digital Leads
Level Up Your Loan and Deposit Growth
Increase Your Team's Confidence
Get weekly marketing and sales insights to level up your loan and deposit growth.
Join the Digital Growth Community to connect, learn, and grow with 350+ growth-minded members.
Learn a proven growth methodology to level up loans and deposit growth by inspiring human transformation.
Banking on Digital Growth
Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.
Up to this point you’ve only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you’re not getting the results you hoped for. You’re also confused about what you should do next.
In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform an. You’ll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader—not a cost center.
Banking on Change
The Age of Artificial Intelligence spares no one from its transformative power. In fact, the rate at which technological change is accelerating is not just significant; it’s exponential in a way that has the power to reshape entire industries, from education to healthcare to banking.
This can feel both exciting and confusing, both opportunity-rich and overwhelming. How do we keep up? How do we move forward? What’s the next best step? The answer here lies in assessing the real obstacle to future growth: human transformation.
With proven models and methodologies that integrate ancient wisdom with practical modern-day strategies, Banking on Change is your ultimate guide to navigating the complexities of change so you can achieve exponential growth with courage and confidence.
The Banking on Digital Growth Podcast
Small Businesses, Big Potential: Navigating Change in Community Banking
Transform Your Relationship with Money: Changing Beliefs and Building Wealth
Building Trust in Banking: The Modern Banker and the Wisdom Economy
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How does your digital growth performance and progress compare to other financial brands?
Find out in less than 30 minutes.
Gain Clarity
See how your performance compares to other financial brands.
Uncover Blindspots
Learn where your digital blindspots are costing you loans and deposits.
See New Opportunities
Learn where there are new growth opportunities to create or capture.
Our Three Promises to You
Everything you learn in the Banking on Digital Growth Program is built on practical principles proven to establish positive habits that improve your sales and marketing results. When you and your team commit to learning and growing together, we promise you will:
Stop losing loans and deposits because of unseen blind spots in your customer journeys.
Break free from promoting commoditized products so you become the trusted guide.
Optimize your buying journeys to level up loan and deposit growth every 90 days.
Listen to Clients Share Their Stories of Growth
Collaborative Learning: The Key to Digital Growth for Banks and Credit Unions
Matt and his team at Salal are testament to what happens when a financial cooperative unites under a shared vision for progress, leveraging collective wisdom to navigate the digital landscape. Their story is an inspiring blueprint for banks, credit unions, and FinTechs eager to unlock their growth potential.
Bringing People Along Through Purpose-Driven Change
One out of every two leaders doesn’t consider the emotional impact that organizational change has on their team members. Yet, the folks at Kindred Credit Union made it clear that they cared about the effect their rebranding had on their employees and customers
Collaborative Learning: The Key to Digital Growth for Banks and Credit Unions
So many in banking are worried automation will replace them. Tiffani not only soothes those worries, she explains just how those extra hours you’ve saved from automation have freed you up to call customers... and give them the experience they deserve.
KEG Culture: On Tap Credit Union’s Recipe For Growth
Digital growth is a journey, where progress is more important than perfection. The 90-Day Growth Method provides a predictable path forward to level up loans and deposits every 90 days.