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Digital growth is a journey from good to great.


92% of people start looking online for financial help from someone they can trust to guide them beyond the financial stress taking a toll on their health, relationships, and wellbeing.
What will they find and how will they feel when they:


  • See your digital ad?
  • Visit your website?
  • Click the apply button?


Will they find help and hope?

Or the same commoditized rates, services, and products every other financial brand promotes to a mass market?

Stop losing hundreds of millions in loans and deposits.


We understand that unseen gaps in your marketing and sales systems, processes, and positioning might be costing you millions in loans and deposits because your financial brand:

1. Continues to compete on commoditized products, rates, and services instead of being guided by a Purpose that places common money problems causing common people pain at the center of all of your thinking and doing.

2. Lacks digital marketing and sales strategies and systems as you’ve been focused on your technology to drive the transaction of commoditized dollars and cents instead of empowering the transformation of people internally and externally.
3. Is not fully or truly committed to guiding people beyond financial stress towards a bigger, better, and brighter future through the content you produce and the coaching you provide that is further informed by data.


Three simple steps to level up your digital growth potential. 


Just like people feel stressed about money, we understand digital growth can also feel confusing, frustrating, and overwhelming.
But it doesn’t have to feel this way for you because you can join the Digital Growth University to overcome the three fears holding financial brands back from leveling up their digital growth potential with three simple steps:


1. Gain clarity through training and education to overcome the fear of the unknown.
2. Build your team’s courage with a growth strategy to eliminate the fear of change.
3. Increase your confidence with coaching to remove the fear of failure. 



Who is the Digital Growth University for?

You're an individual on the marketing, sales, or leadership team of a:

✅ Bank or credit union ready to stop losing and start converting even more loans and deposits
✅ Technology firm empowering financial brands to increase loans and deposits
✅ Marketing agency or consulting firm helping financial brands maximize their future growth


At this point you:

✅ Have read Banking on Digital Growth and listen to the Banking on Digital Growth Podcast
✅ Believe financial stress takes a toll on people's health, relationships, and well-being
✅ Are ready to guide people beyond that stress toward a bigger, better, and brighter future

✅ Value connecting, learning, and growing together with a cohort of growth-minded leaders
✅ Might not have the support of others to make this journey but don't want to wait to get started



How has the Digital Growth University created value
for other financial brands and fintechs like yours?




What do you gain as a member of the Digital Growth University?


VIP Cohort Orientation: Connect with the members of your cohort during a 1/2 day remote orientation and learn how to maximize your own natural OS (operating strengths) in a digital world as you get ready to begin your Digital Growth Journey.

Digital Growth University: With a curriculum that unfolds over the course of 12 months requiring an average of just one hour per week, you will learn a proven digital marketing and sales framework alongside a cohort of growth-minded leaders from other financial brands. Upon completion, you receive a Banking on Digital Growth Certification as you have the knowledge you need to confidently establish a future growth strategy that empowers you to capture tens of millions in additional loans and deposits over the next 2-3 years. 


Monthly AMA Sessions: Attend a live session and ask James Robert Lay your biggest digital marketing, sales, or leadership questions, or simply watch the recording to continue to increase your knowledge. 


Exclusive Quarterly Cohort Only Invites: Continue to connect, learn, and grow with cohort members every 90 days through special events, workshops, insights, and reports.


Digital Growth Playbooks and Knowledge Library: Gain access to digital marketing and sales journeys from leading financial brands and fintechs —including landing pages and email nurture workflows— to benchmark and optimize your own digital marketing, sales, and service experiences while continuously expanding your knowledge by accessing over 6,000 hours of audio and video and 300+ articles.



What have others gained by investing their
Time, Energy, and Attention in the Digital Growth University?

Listen and learn from the Digital Growth Journey podcast series. 


Ep.120 Deborah Lumpkin



Ep. 41-1



212. Frank Chisholm (1)











What’s in the Digital Growth University Curriculum?

The Digital Growth University is not a massive open online course (MOOC) you take on your own as MOOCs historically have completion rates of only 7-9%.

Instead, the Digital Growth University is a cohort-based remote learning experience designed for banks, credit unions, and fintechs that unfolds over the course of 12 months and requires an average of just one hour per week as you will:

💡 Learn in Week 1: Gain new insights each month through 90-120 minute on-demand video modules where you learn the Digital Growth Method

 🧠 Think in Week 2: Start to turn insights into action in less than 15 minutes by completing guided strategic critical thinking questions


⚙️ Do in Week 3: Begin to apply your thinking as James Robert facilities monthly cohort coaching to expand your perspective


🔭 Review in Week 4: Develop a one-page strategic growth action plan framed around your unique situation


What are the Digital Growth University Curriculum Focus Areas?


Following a curriculum framed around a proven strategic framework we call the Digital Growth Blueprint, you will gain practical insights that empower you to develop a digital growth strategy to capture tens of millions in additional loans and deposits over the years to come.


Month 1: We Will Learn From the Past to Escape the Present
Month 2: We Will Define a Digital Growth Purpose
Month 3: We Will Empathize With Consumer Personas
Month 4: We Will Position Products Beyond Bullet Points
Month 5: We Will Escape the Dangers of Doing Digital
Month 6: We Will Map Out Digital Consumer Journeys
Month 7: We Will Maximize Marketing Technologies
Month 8: We Will Build a Website That Sells
Month 9: We Will Be the Helpful and Empathetic Guide
Month 10: We Will Produce Content That Helps First and Sells Second
Month 11: We Will Promote Content Only to Guide People
Month 12: We Will Prove Marketing’s Value Once and For All


Join the Digital Growth
University Waitlist