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Banking on Digital Growth Podcast

Collaborative Learning: The Key to Digital Growth for Banks and Credit Unions (with Matt Vance)

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Brief Summary of Episode #353

Digital growth is more than a buzzword—it's a commitment, a culture, and a collaborative quest from good to great.

And it's a journey we don't have to embark on alone.

In this episode of the Digital Growth Journeys series, we're joined by Matt Vance, FVP of Marketing & Product Strategy at Salal Credit Union, who sheds light on the power of unity in the digital trek.

Matt and his team at Salal are testament to what happens when a financial cooperative unites under a shared vision for progress, leveraging collective wisdom to navigate the digital landscape.

Their story is an inspiring blueprint for banks, credit unions, and FinTechs eager to unlock their growth potential.

Tap into the experiences of those leading the charge in digital transformation.

Discover how to carve out time for strategic reflection, education, and the application of new insights to drive your organization forward.


Key Insights and Takeaways

  • Niche marketing for growth in a complex digital world (4:49)
  • Leveraging storytelling in marketing (9:48)
  • Marketing transformation and AI adoption (24:07)