The Financial Freedom System: Mastering Money for an Even Better Future (with Daniel White)
by James Robert Lay on March 27, 2024
Brief Summary of Episode #386
Exploring How Customer Lifetime Value Shapes Financial Brands
by Audrey Cannata on March 27, 2024
Have you ever stopped to consider how much a single customer is worth to your bank, credit union, or fintech over the course of your relationship? That's the million-dollar question (well, maybe not quite a million), and it's exactly what a recent episode of the Banking on Digital Gro …
Uncovering the Impact of Customer Lifetime Value for Financial Brands
by James Robert Lay on March 25, 2024
Brief Summary of Episode #385
Leading Through Change: The Ripple Effect of Personal Transformation (with Jared Freeman)
by James Robert Lay on March 19, 2024
Brief Summary of Episode #384
Uncovering Digital Blind Spots with Website Secret Shopping Studies
by James Robert Lay on March 18, 2024
Brief Summary of Episode #383
Digital Exploration: Finding Hidden Gold with Website Secret Shopping
by James Robert Lay on March 12, 2024
Brief Summary of Episode #382
2050 Vision: Shaping the Future of Financial Brands Today (with Dan Sullivan)
by James Robert Lay on March 11, 2024
Brief Summary of Episode #381
The 1994 Effect: How Age Shapes Digital Perception and Behavior
by James Robert Lay on March 5, 2024
Brief Summary of Episode #380
The Financial Brand: Why Banks Are Saying Goodbye To the CMO
by James Robert Lay on March 5, 2024
One of the major issues facing CMOs is showing the value they bring to their organizations. While the impact of a chief revenue officer or chief financial officer can be easily demonstrated with data points, the value of marketing is much harder to analyze.
The Financial Brand: AI Will Be Critical to Delivering End-to-End Customer Journeys
by James Robert Lay on March 5, 2024
The Financial Brand Forum Highlight To turn potential leads into paying customers, many banks will need to develop marketing toolkits that combine the latest AI tools, robust customer data and new digital marketing techniques.
Beyond Acquisition: Mastering the Art of Customer Retention (with Kelly Chambers)
by James Robert Lay on March 4, 2024
Brief Summary of Episode #379