Believe It and Live It: Inspiring Exponential Growth in Your Teams (with Marco Santos)
by James Robert Lay on December 27, 2022
Brief Summary of Episode #258
Phone a Friend: The Necessity of Collaboration in Innovation (with Jonathon Taylor)
by James Robert Lay on December 26, 2022
Brief Summary of Episode #257
Study the Switch: What Inspires Consumers to Change Behaviors? (with Derik Sutton)
by James Robert Lay on December 20, 2022
Brief Summary of Episode #256
Everybody Writes: Putting in the Reps in Written Content (with Ann Handley)
by James Robert Lay on December 20, 2022
Brief Summary of Episode #255
How Financial Brands Can Bridge the Emotional Gap in Customer Loyalty
by Audrey Cannata on December 15, 2022
“Too many banks still look at their customers as account holders rather than people who have emotional expectations in their relationship with different brands.” -Marc Whitehead Imagine that you need help from your bank today. The first thing they’ll say to you is something like, “Let …
Glance at Your Competitors, Glare at Yourself: Branding in a Tough Economy (with Mark Arnold)
by James Robert Lay on December 13, 2022
Brief Summary of Episode #254
A Segment of One: Collaborating in Personalizing the Credit Union Experience
by James Robert Lay on December 12, 2022
Brief Summary of Episode #253
Sell Yourself: Having a Sales Plan for Your Personal Brand (with Dr. Cindy McGovern)
by James Robert Lay on December 6, 2022
Brief Summary of Episode #252
The Future of Digital Lending: Alternative Data, Embedded Finance, and Inclusivity (with Jeff Keltner)
by James Robert Lay on December 5, 2022
Brief Summary of Episode #251