The Financial Brand: Coronavirus Communication: How Banks Can Take Email to Next Stage
by James Robert Lay on March 25, 2020
The frenetic early days of the COVID-19 crisis made it necessary to break some financial institution emailing rules to get the word out about how to bank remotely. Now that America is settling into new habits, fresh thinking is surfacing about email and the way to push content to cons …
How Banks and Credit Unions can use Zoom Video to Communicate With Confidence During Times of Chaos, Confusion, and Crisis
by James Robert Lay on March 25, 2020
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As your financial brand marketing, sales, and leadership teams work to keep communication lines open with internal and external audiences, one very quick and practical recommendation I've been making to banks and credit unions is deploying remote or virtual meetings with teams and acc …
CUES: Create A Bigger, Better And Brighter Future For Your Members
by James Robert Lay on March 15, 2020
Be a trusted money advisor who can be turned to for anxiety-reducing help.