No More Vanity Metrics. Here's How to Track Conversions.
by James Robert Lay on August 31, 2020
Brief Summary of Episode #16 Do you know when and where your leads are converting?
Why Banking on Digital Growth is a Manifesto
by James Robert Lay on August 28, 2020
Brief Summary of Episode #15 Since my book came out, I keep hearing the same question.
The 3 Steps You Must Take to Prepare for the Future of Work (With Jon Ogden)
by James Robert Lay on August 28, 2020
Brief Summary of Episode #14 Not too long ago, ATMs were poised to end bank teller jobs…
High-Pressure Marketing and Sales Strategies Simply Don't Pay
by James Robert Lay on August 28, 2020
Brief Summary of Episode #13 This week, I’m fielding a question from Jesse in Ohio…
Humanizing Digital Growth in the Financial Industry
by James Robert Lay on August 28, 2020
What's your plan? Or better yet, do you have a plan? What's your plan to move forward with courage and confidence to generate 10X more loans and deposits really now in this post-COVID-19 world? 10X. That’s right, 10X. 10X more loans and deposits. Is that even possible? Is it just hype …
Marketing to Emotions: How to Optimize Your Financial Brand’s Message
by Audrey Cannata on August 26, 2020
The most valuable thing a marketer can do is get into the hearts and minds of their consumers. This is more than using “emotional appeal” as your ad strategy. We’ve seen videos and print ads designed to evoke happiness, sadness, fear, etc. The no-smoking ads and the adopt-a-pet campai …
Financial Institutions: Facing the Digital Future With Courage and Confidence
by Audrey Cannata on August 24, 2020
Brett King, founder of the neobank Moven, joined James Robert Lay on the Banking on Digital Growth Podcast, to discuss the systematic issues and failure points on how we have adapted to the coronavirus.
The Consumer Journey Must be at the Heart of Financial Brand’s Digital Growth Strategy
by James Robert Lay on August 24, 2020
I want to unlock one of the biggest secrets I share in Banking on Digital Growth. Fair warning: this secret might offend some of you as it has other financial brand marketing sales and leadership teams over the years. First, let’s review the basics of storytelling.
Transforming Financial Brand Communication Strategies in a Socially-Distant Age With Video
by James Robert Lay on August 21, 2020
Communication, both internally and externally, is core to how your financial brand is perceived by others. But how do you communicate with courage and confidence in a socially-distant world? That's the key here because courage, just like this virus, is contagious.
How Financial Brands can Build Relationships with Local Businesses in a Digital World
by Audrey Cannata on August 20, 2020
“We have less than a week to catch up with money we lost during the pandemic. We applied for help through various means to no avail. Come have lunch and tell a friend.” - Facebook post from a local burger joint in Richmond, Tx. (August 2020) Over the past few months, like many of you, …
What Can the Music Industry Teach Financial Brands About Digital Growth?
by Audrey Cannata on August 18, 2020
Flashback to the early-90s. Green Day, Mariah Carey, and Janet Jackson are blasting through the boom-box in your room as you try to capture your favorite song in split-second timing on your cassette tape. Fast forward a few years and the revealing of the CD-R allowed consumers to “rip …
Credit Union Times: Banking on Digital Growth
by James Robert Lay on August 10, 2020
If anything, the COVID-19 health and economic crisis has clearly demonstrated how critically important digital banking is after credit unions were forced to close or partially close their branches. Sure, there will always be a place for the branch, but while many employees are still w …
Credit Union Times: What Does it Take for Credit Unions to Drive Digital Growth?
by James Robert Lay on August 7, 2020
If anything, the COVID-19 health and economic crisis has clearly demonstrated how critically important digital banking is after credit unions were forced to close or partially close their branches. Sure, there will always be a place for the branch, but while many employees are still w …
How Financial Brands Can Confidently Guide People Through Their Post COVID-19 Financial Struggles
by James Robert Lay on August 5, 2020
Health crisis. Financial crisis. Societal crisis. Mental health crisis. The perfect storm of crises hitting people all at once combining together to create exponential chaos and confusion. First, we have the health crisis itself. This pandemic is not going away anytime soon. From the …
Banking on Experience: Transforming Banks and Credit Unions through Digital Growth
by James Robert Lay on August 4, 2020
One of the world's leading digital marketing authors, speakers and advisors for financial brands, James Robert Lay, outlines the strategic manifesto banks and credit unions need to transform and survive in the digital age.
CRMNEXT: Transforming FIs through Digital Growth
by James Robert Lay on August 3, 2020
Heading into 2020, life was looking pretty rosy. There was no pressing impetus for banks or credit unions to change. Then COVID hit: the wrecking ball that has upended this industry virtually overnight.
How Can Banks and Credit Unions Reduce Financial Stress in the Fourth Industrial Revolution?
by James Robert Lay on August 3, 2020
Confused. Stressed. Overwhelmed. How does money make you feel? Research continues to find there is a tremendous amount of shame in talking about money. And this is before COVID-19 turned our world upside down.