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by James Robert Lay on August 28, 2020
Brief Summary of Episode #14
Not too long ago, ATMs were poised to end bank teller jobs…
But they ended up creating more.
With a history of failed predictions like this, how do you prepare for the ever-changing future of work?
In this episode, I catch up with Jon Ogden, Head of Strategic Content at MX, and he shares 3 steps every financial brand can take to future-proof their business…
No crystal ball required.
His advice?
1. Commit to living your mission.
Hire a position of an internal anthropologist — someone who can objectively measure how you actually stack up against your mission.
It’s one thing to talk about your values. It’s another to live them.
2. Evolve your culture beyond a legacy mindset.
Mindset is key — you can have all the technology and tools in the world, but if you don’t have the mindset to capture the opportunities they provide, then they’re useless.
Still…
3. Invest in technology that positions your brand for the future.
Brands are often held back here by an abundance of caution.
There’s wisdom in caution — but too much can be paralyzing.
Invest in new technologies and stay ahead of the curve, but exercise caution by staying flexible for whatever comes next.
3 steps.
That’s all it takes.
Key Insights and Takeaways
- The history of failed predictions concerning the future of work
- The 3 steps you need to take to prepare for the future of work
- Specific areas financial brands should focus their attention on