Why Chaotic Times Call for Human-Centered Design (With Anne Legg)
by James Robert Lay on September 29, 2020
Brief Summary of Episode #23
Every Digital Growth Marathon Starts with These 3 Steps
by James Robert Lay on September 28, 2020
Brief Summary of Episode #22
Four Ways to Kickstart Digital Growth at Your Financial Brand
by James Robert Lay on September 21, 2020
If you were to gather your entire organization into your boardroom at the same time (or in this case, the same Zoom room), and give them 30 seconds to jot down what they believe a digital growth is….how do you think the responses would line up?
Flipping the Legacy Growth Model
by Audrey Cannata on September 19, 2020
When we think of the old way of doing business as a financial brand, traditionally what we see is a model built around the branch, physical world. Envision a pyramid. Three-fifths (at least) of the pyramid is built around the legacy branch, sales, and broadcast marketing model.
Think Beyond the Present Moment or Get Stuck in the Past
by James Robert Lay on September 16, 2020
Brief Summary of Episode #21
The Great Pause: Why Now is the Time for Transformation (With Samantha Paxson)
by James Robert Lay on September 15, 2020
Brief Summary of Episode #20
The 4 Fears Stopping Your Team's Digital Growth
by James Robert Lay on September 14, 2020
Brief Summary of Episode #19
The Financial Experience: The Digital Growth Mindset
by James Robert Lay on September 9, 2020
“Digital transformation” is a phrase de jour right now and, as is the case with any overused phrase, it’s lost some of its meaning amidst the punditry. But James Robert understands the definition and what it means to be an organization focused on “digital growth.”
Lessons from a Digitally-Disrupted Music Industry
by James Robert Lay on September 3, 2020
Brief Summary of Episode #18 Some of you are old enough to remember CDs, right?
Banking on Digital Growth: A Strategic Marketing Manifesto for Banks and Credit Unions
by James Robert Lay on September 3, 2020
In May 2019, when I started writing Banking on Digital Growth, my primary goal was to educate and empower financial brand marketing, sales, and leadership teams. I wrote this book to help you. To teach you. To guide you. To transform you. To inspire you. To help you.
Three Steps to Position Your Financial Institution for the Future with Jon Ogden
by Audrey Cannata on September 2, 2020
“Live your mission, to evolve your culture beyond a legacy mindset, and to invest in technology.” On a recent Banking on Digital Growth podcast, James Robert Lay welcomed Jon Ogden, the head of strategic content at MX, to discuss how financial brands can prepare for the future.
Why You Need to Double Down On Content Now (With Michael Bertini)
by James Robert Lay on September 1, 2020
Brief Summary of Episode #17 There’s a lot of unease about marketing in the COVID-19 world.
5-Step Post-COVID Digital Communication Strategy for Banks and Credit Unions
by James Robert Lay on September 1, 2020
There are a lot of things about the future that are uncertain. The days of promoting and pushing commoditized products are dead. But, at the Digital Growth Institute, there are things that we are certain about. And there is only one way to succeed in sales and marketing in today’s new …