The Financial Brand: How Financial Marketers Must Prepare as Chrome Cookies Crumble
by James Robert Lay on February 18, 2020
Within two years the third-party cookie will be dead, as Google's Chrome engineers devise privacy-friendly digital replacements, similar to what's already used on the Safari and Firefox browsers. Experts assess the impact and offer suggestions on how banks and credit unions can adapt.
The Financial Brand: Is It Game Over for Community Financial Institutions?
by James Robert Lay on February 3, 2020
Some experts predict the gradual demise of traditional community institutions, squeezed by changed consumer habits, fintech threats and big-bank dominance. It's a bleak outlook for a big piece of the industry. Bank and credit union executives and other commentators say smaller players …