Building Your Financial Brand's Website (with Laura Dolan)
by James Robert Lay on July 29, 2021
Brief Summary of Episode #113
4 Types of Attribution: Measuring Conversion & Acquisition
by James Robert Lay on July 27, 2021
Brief Summary of Episode #112
Accepting the Unexpected Wrecking Ball in the Boardroom
by Audrey Cannata on July 27, 2021
“One of the things I pocketed away as a lesson that really applied last year was the ability to really disconnect from your perception of reality and embrace agility and change quickly.” -Kirk Drake
Niche Is the New Local: A Fireside Chat
by James Robert Lay on July 22, 2021
Brief Summary of Episode #111
Helping Customers Escape the Scarcity Mindset with Financial Brand Storytelling (with Justin Breen)
by James Robert Lay on July 19, 2021
Brief Summary of Episode #110
Bringing the Love and Respect Back to Banking
by Audrey Cannata on July 16, 2021
Is there still room for compassion and empathy in the financial world? Kerry-Ann Betton Stimpson, Chief Marketing Officer of the JMMB Group in Jamaica and host of the Internal Marketing Podcast, believes that marketing cannot be successful without first having a strong employee engage …
Predicting FinTech & Strategies to Stay Relevant (with Alex Sion)
by James Robert Lay on July 13, 2021
Brief Summary of Episode #109
The Financial Brand: 5 Ways to Ensure Your Banking Website Works in a Digital-First Economy
by James Robert Lay on July 13, 2021
Some institutions still basically run 'digital brochure' websites when advanced players are incorporating video and other leading-edge techniques. Want to know what works and what's a turnoff? Try asking some consumers.
Driving Digital Sales in Financial Services in 2021: What’s Changed
by James Robert Lay on July 13, 2021
The last sixteen months have introduced so much change and upheaval that only now have those of us in the financial realm had the time to stop, take stock, and see how things are different.
Creating Value Through Focus in the Finance Industry (with Bradley Leimer)
by James Robert Lay on July 12, 2021
Brief Summary of Episode #108
Developing a Sustainable, Competitive Strategy
by Audrey Cannata on July 12, 2021
“Digital is going to have to involve the human element. It absolutely is going to. The better I get at one, the better the other is going to get and vice versa.” - Matt Monge
Clearing the Path to Make Way for Digital Growth
by Audrey Cannata on July 9, 2021
The term “digital growth” can mean many different things to many different people. But no matter the definition that a small bank or credit union takes on, many things can get in the way.
Educating & Creating a Better Customer Experience within Banking (with Paul Long)
by James Robert Lay on July 8, 2021
Brief Summary of Episode #107
The Impact of One Bad Review: Strategies for Improving the Ratings System Experience
by James Robert Lay on July 7, 2021
Brief Summary of Episode #106