How Banks and Credit Unions Can Bridge the Digital Marketing Knowledge Gap
by Jonathan Lay on June 29, 2017
A few years ago, Adobe published their Digital Distress Report in which they surveyed 1,000 US marketers in a variety of different industries about the changing dynamics of marketing. Their findings were startling: 3/4 of marketers feel marketing has change more in the last two years …
How Full Funnel Marketing Can Help Banks and Credit Unions Grow
by Jonathan Lay on June 20, 2017
James Robert Lay, founder and CEO of Digital Growth Institute, recently spoke at the CU Direct DRIVE '17 Conference in Las Vegas. After his session about "Full Funnel Marketing", he was interviewed by Mike Lawson of CU Broadcast and explained how both banks and credit unions can fully …