The Mountain is You: Turning Self-Sabotage into Self-Mastery
by James Robert Lay on July 31, 2024
In this episode of "Banking on Digital Growth," hosts James Robert Lay and Audrey Cannata share insights from the book "The Mountain is You." They discuss self-limiting beliefs and self-sabotage, emphasizing how these can impede both personal and professional progress. Audrey shares h …
Balancing Digital and Human Connections in Banking
by James Robert Lay on July 30, 2024
Despite the rise of digital-first and digital-only banking tools, there remains a strong desire for personal interaction in banking. Many people still prefer human interactions because they inherently trust people more than automated systems. In this episode, James Robert shares a liv …
Reduce Cognitive Load for Better Conversion
by James Robert Lay on July 23, 2024
A significant issue facing financial brands is the overwhelming number of choices and decisions account holders and prospective account holders face daily. This cognitive load can lead to a poor shopping experience on financial websites, resulting in the loss of millions in loans and …
Beyond Traffic: Enhancing User Experience on Campaign Landing Pages
by James Robert Lay on July 22, 2024
Many financial institutions experience limited conversions when running paid traffic to their campaign landing pages. They invest significant ad dollars but fail to capture and convert leads effectively, leading to wasted resources and missed opportunities for loans and deposits. To o …
The Digital Growth Blueprint: A Roadmap for Financial Brands
by James Robert Lay on July 16, 2024
Over 80% of financial brands lack a clear digital growth strategy, leading to confusion and misalignment among marketing, sales, and leadership teams. This results in organizations getting stuck in cycles of chaos and conflict, unable to effectively address core fears related to chang …
Leadership & Change: Overcoming Self-Limiting Beliefs
by James Robert Lay on July 15, 2024
Many financial brand leaders often find themselves questioning their role and value within their organization amidst periods of significant change and transformation. This self-doubt is commonly driven by imposter syndrome and a fear that the value they create may not be recognized or …
The Birth of HUSTL: Digital Banking for Small Business Owners
by James Robert Lay on July 9, 2024
In this episode of the Digital Growth Journeys series, Rob Hoyle, Chief Information Officer at Vantage West Credit Union, shares the story behind HUSTL, a new digital brand specifically designed for freelancers and small business owners. With features like custom project folders, seam …
The Cost of Internal Misalignment: Benchmarking Your Website
by James Robert Lay on July 8, 2024
Internal misalignment could be costing your bank or credit union millions of dollars. Many financial brands, while confident about their service and experience, may actually be failing to align their internal messaging and strategies. In this episode of the Practical Perspectives seri …
The Psychology of Money: Wealth, Greed, and Happiness
by James Robert Lay on July 2, 2024
Despite having access to financial education, the mass majority of people still experience financial stress and anxiety, while struggling with the emotional and behavioral aspects of money management. This financial insecurity is exacerbated by comparison culture and the constant move …
Boosting Loans and Deposits with Data-Driven Insights
by James Robert Lay on July 2, 2024
Financial brands often struggle with unseen gaps in their marketing and sales systems, leading to lost loans and deposits. Understanding the "what" and "why" behind consumer behavior is critical, but many financial institutions lack clarity and actionable insights. In this episode of …