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The Digital Growth Blueprint: A Roadmap for Financial Brands
by James Robert Lay on July 16, 2024
Over 80% of financial brands lack a clear digital growth strategy, leading to confusion and misalignment among marketing, sales, and leadership teams. This results in organizations getting stuck in cycles of chaos and conflict, unable to effectively address core fears related to change and growth.
The absence of a well-defined digital strategy exacerbates common fears such as fear of the unknown, fear of change, fear of failure, and even fear of success. Join James Robert Lay and Audrey Cannata as they unpack the Digital Growth Blueprint and how one credit union in Texas increased alignment and gained a unified path forward through this roadmap.
Key Insights and Takeaways
- Identifying and Addressing Misalignment (9:09)
- The Role of Stakeholder Conversations (14:00)
-
Transforming Go-to-Market Strategies (19:55)
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