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The Best Bank and Credit Union Podcast / By the Book

Purpose Can Power Your Financial Brand Internally

Brief Summary of Episode #42

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This One Word Determines Where People Buy Financial Products

Brief Summary of Episode #39

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Your Purpose Is More Important Than Your Vision

Brief Summary of Episode #36

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How to Escape the Commoditization Trap

Brief Summary of Episode #33

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Positioning Your Brand Beyond Commoditization

Brief Summary of Episode #30

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A Digital Experience: Marketing to People in the Age of AI

Brief Summary of Episode #27

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Don’t Let Your Financial Brand Succumb to Digital Darwinism

Brief Summary of Episode #24

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Think Beyond the Present Moment or Get Stuck in the Past

Brief Summary of Episode #21

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Lessons from a Digitally-Disrupted Music Industry

Brief Summary of Episode #18 Some of you are old enough to remember CDs, right?

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Why Banking on Digital Growth is a Manifesto

Brief Summary of Episode #15 Since my book came out, I keep hearing the same question.

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