B2C: Ideas in the Wild: How James Robert Lay is Helping Financial Brands Embrace Digital Transformation
by James Robert Lay on May 29, 2020
The financial industry is experiencing exponential change fueled by new technologies. Today’s consumers make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed …
CU Broadcast: How to "Bank on Digital Growth"
by James Robert Lay on May 28, 2020
Naturally, we asked James Robert why he wrote it, as well as providing key takeaways, goals he looks to achieve, and how he sees it benefiting today’s credit union marketers -- especially in these challenging times emerging from the COVID crisis.
Humanity of Digital Growth
by James Robert Lay on May 27, 2020
Brief Summary of Episode #12 The most important element of digital growth is not technology. It’s not sales. It’s not marketing. In fact, it’s something ancient. Something that’s missing in almost every conversation that happens in every boardroom across the country. Humanity. I’ve ta …
If You Weren't Already Thinking About Mindstates, You Should Now (With Will Leach)
by James Robert Lay on May 26, 2020
Brief Summary of Episode #11 Financial brands tend to try to appeal to logic in their marketing.
Face-to-Face Communication in a Socially-Distant Age
by James Robert Lay on May 25, 2020
Brief Summary of Episode #10 It’s well past time to merge digital and human experiences. I’ve been saying it for years, but social distancing proved it. It proved how, too. Face-to-face interactions through video. On the latest episode of Banking on Digital Growth, I cover why face-to …
Medium: Breaking Free from the Legacy Growth Models of Financial Brands
by James Robert Lay on May 21, 2020
Brett King, the founder of neobank Moven, once wrote, “Banking is no longer somewhere you go but something you do.” But now, banking is evolving further, beyond something you do to something you experience.
How Financial Brands Can Help Community Businesses (With Seth Siegal-Gardner)
by James Robert Lay on May 20, 2020
Brief Summary of Episode #8 A Michelin star chef runs a take out business. A movie theater becomes an on-demand channel. As Brad Pitt so eloquently stated in his role as Billy Beane in the movie Moneyball, “Adapt or die.” Adapt and pivot or go under. Small business owners are thinking …
Ask Three Questions, Generate 10X Digital Growth
by James Robert Lay on May 20, 2020
Brief Summary of Episode #9 What if you could generate 10X more loans and deposits by asking 3 questions? Caveat: They’re hard questions about fear and uncertainty. You’d still give it a try, right? Especially in the post-COVID-19 world, insights from Banking on Digital Growth have th …
Author Hour: Banking on Digital Growth
by James Robert Lay on May 20, 2020
As James Robert Lay was writing his book, Banking on Digital Growth, it was clear to him that the financial industry was already in the midst of exponential change that requires their marketing, sales, and leadership teams to think differently. Now that we find ourselves in the midst …
Three Ways to Help Guide Customers Through Their Post-COVID Financial Struggle
by James Robert Lay on May 18, 2020
Brief Summary of Episode #7 Your account holders are stressed in this emerging COVID-19 world.
Financial Stress in the Fourth Industrial Revolution
by James Robert Lay on May 13, 2020
Brief Summary of Episode #6 Legacy financial brand marketing relies on in-person branch visits for growth.
How Will Banking Adjust to Life After COVID-19 (With Brett King)
by James Robert Lay on May 12, 2020
Brief Summary of Episode #5 We are all adapting. Innovating. Pushing forward. What does the future of banking look like? Will AI render on-site branch banking obsolete? Maybe. What it can do is allow the banking industry the ability to offer all traditional services digitally enabling …
How to Move Forward With Confidence in a Post-COVID-19 World?
by James Robert Lay on May 11, 2020
Brief Summary of Episode #4 What do digital banking, Covid-19, and Frozen 2 have in common? If you use a banking app, will Anna sing you a song about quarantine? Can Olaf handle your online banking and sew you an excellent mask? Not exactly. However, I do tie these three points togeth …
Do Banks and Credit Union Leaders Really Need Another Marketing Book?
by James Robert Lay on May 6, 2020
Brief Summary of Episode #3 In 2010, Google calculated the number of books ever published to be an impressive 130M. So, the question is: Does the world really need another book? Specifically, does it require another marketing book? It’s a question I grappled with while writing my upco …
Forget IQ or EQ: What’s Your Financial Brand's Adaptability Quotient (With Jim Marous)
by James Robert Lay on May 5, 2020
Brief Summary of Episode #2 Has anyone ever pushed you into a cold lake you were too scared to jump into?
Digital Growth: What is it and Why it Matters More Than Ever for Financial Brands
by James Robert Lay on May 4, 2020
Brief Summary of Episode #1 Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. In the past few months, we’ve all had to learn to do things differently. …