Digital Growth: What is it and Why it Matters More Than Ever for Financial Brands

Brief Summary of Episode #1

Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast.

A version recorded before COVID-19. In the past few months, we’ve all had to learn to do things differently. And this podcast is no exception.

In fact, we recorded 10 episodes before the crisis began.

But then we hit the pause button on the launch and started over.

It’s not that digital growth changed, just the context. It still unifies marketing, sales, operations and IT to increase website traffic and generate leads to convert into loans and deposits. It’s still centered on the modern consumer journey.

But, in a post-COVID-19 world, digital growth has become more important than ever because the way people shop for and buy financial services and products will never be the same again.

That’s why I’m excited to launch the Banking on Digital Growth Podcast to help financial brands gain clarity and commit to move forward with courage as they make progress along their own digital growth journeys with confidence.

Even if the journey does look a little different these days.

Key Insights and Takeaways

• Why there is so much confusion over digital growth for financial brands
• How the current crisis is making digital growth more important than ever
• Our definition of digital growth for banks and credit unions
• What to expect in the future