How Brain Chemicals Affect Banking Choices (With Melina Palmer)
by James Robert Lay on April 27, 2021
Brief Summary of Episode #87
Digital Growth: It’s About Serving People and Working with Purpose
by Audrey Cannata on April 27, 2021
“Digital growth is not a journey that you travel alone. It's one that you travel with a team.” -Jonathan Clay Jonathan Clay, the digital marketing specialist at Louisiana Federal Credit Union, has consistently elevated his digital marketing capabilities and his knowledge year after ye …
Stop Pushing Messages & Start Creating Dialogue (With Paula Tompkins)
by James Robert Lay on April 26, 2021
Brief Summary of Episode #86
Competing with the Big Banks: Content Marketing
by Audrey Cannata on April 26, 2021
Marketing budgets are getting cut left and right in 2021, thanks to financial constraints associated with the COVID-19 pandemic. It’s no secret that the COVID pandemic has impacted everybody’s budgets. But the businesses that are really feeling that pinch are the smaller community fin …
The Opportunity for Growth and Innovation? It’s Here and Now
by Audrey Cannata on April 23, 2021
“When disruption happens, great change and innovation happen even more quickly.” -Mina Worthington There’s no question that the past year has brought with it a tremendous amount of disruption and even turmoil for some. But there is no better opportunity to rebuild stronger, bolder, an …
Building Culture, Relationships, and Content: The Keys to Exponential Growth
by Audrey Cannata on April 21, 2021
“Build a media property that is not based on your expertise, but it is based on the expertise of your most profitable customer.” -James Carbary If there was any doubt that we are moving into a digital world before the COVID-19 pandemic, that’s only been further cemented by the past ye …
Tools in Your Toolbox: Branding in the Financial Space (With Jody Guetter)
by James Robert Lay on April 20, 2021
Brief Summary of Episode #85
Taking Management Company Wide: Redefining the Culture of Leadership
by Audrey Cannata on April 20, 2021
“Everybody has to feel like they have a safe place to work, and that they have a voice at work.” - Rich Jones Credit unions and banks have been experiencing growing pains for the last decade or so. It’s time for them to make their products and services more available in an increasingl …
Financial Brands: Why the Children Are Your Future (With Shari Storm and John Lanza)
by James Robert Lay on April 19, 2021
Brief Summary of Episode #84
5 Areas to Focus on to Drive Traffic & Generate Leads (With Marcus Sheridan)
by James Robert Lay on April 13, 2021
Brief Summary of Episode #83
Financial Calculators: Essential Tools, Not Just a Box to Check (With Chase Neinken and Matthew Covi)
by James Robert Lay on April 12, 2021
Brief Summary of Episode #82
Connecting and Serving Your Financial Brand's Community: The Key to Growth in Challenging Times
by Audrey Cannata on April 8, 2021
“There's very different feelings when people feel served versus feeling sold to.” Lynne Jarman-Johnson, the Chief Marketing Officer at Consumers Credit Union has some valuable insights to share regarding how financial institutions are interacting with their customers during this perio …
Social Media Secrets: Relationship-Building in a Digital World (With Eric Cook)
by James Robert Lay on April 6, 2021
Brief Summary of Episode #81
Thought Leadership Is Earned Through Powerful Content (With Doug Wilber)
by James Robert Lay on April 5, 2021
Brief Summary of Episode #80
The Financial Brand: How Big Do Credit Unions Have to Be to Survive?
by James Robert Lay on April 5, 2021
With two thirds of all credit unions at less than $100 million in assets, concerns are growing that competitive forces – dominant megabanks, the rapid uptake of digital banking, fintech inroads, low rates and more – could result in massive consolidation. Several industry experts and l …