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by James Robert Lay on April 6, 2021
Brief Summary of Episode #81
The pandemic has put a strain on all our relationships.
But in an industry building on forming them…
How can financial brands create equally meaningful relationships digitally?
In the latest episode, Eric Cook, Founder at The LinkedBanker, joined me to share his secrets to relationship-building on social media.
And the number one thing people get wrong?
Going for eyeballs over engagement.
With social media, relationships aren’t built on the content you throw out there and abandon.
Relationships are a 2-way street, which means you need to interact with your audience.
And one of the best ways to do that is often the one thing people are most anxious about:
Being real.
Too often, we are worried that our audience doesn’t want to hear anything other than what we do.
But people want to learn just as much about who they’re engaging with as what the brand does.
A prime example?
Eric has a story about how he landed a deal he never would have got if he hadn’t shared his love for dogs.
People build relationships with people, not brands.
Even in the digital world.
Key Insights and Takeaways
- Why engagement is more important than views on social media
- The importance of remaining human in the digital world
- Why financial brands need to be equipped for social media