Moneyball: What's the Problem With Bank and Credit Union Digital Marketing?
by Jonathan Lay on October 31, 2017
This is the second article in our Moneyball series. We recommended reading our previous post "Moneyball: The Digital Marketing Story for Banks and Credit Unions" for context.
Hurricane Harvey Update: The Many Faces and Stories of Help and Hope
by James Robert Lay on October 25, 2017
It's been two months since Hurricane Harvey dumped more than 33 trillion gallons of water on Houston. This was the most rainfall in the history of the United States from any storm and enough water to fill the Great Salt Lake twice.
Moneyball: The Digital Marketing Story for Banks and Credit Unions
by Jonathan Lay on October 25, 2017
With the Houston Astros facing the Los Angeles Dodgers in the 2017 World Series, we felt it timely to revisit this popular article series. In short, the strategies outlined in the Moneyball series and originally employed by the Oakland A's are becoming popularized once again by the As …