--- title: Do Banks and Credit Union Leaders Really Need Another Marketing Book? description: "Key points discussed in this podcast: I realized I needed to write Banking on Digital Growth to empower financial brands to gain clarity about the future." image: https://www.digitalgrowth.com/hubfs/Do%20Banks%20and%20Credit%20Union%20Leaders%20Really%20Need%20Another%20Marketing%20Book_.png --- [![Digital Growth Institute Logo](https://www.digitalgrowth.com/hs-fs/hubfs/png.png?width=150&height=63&name=png.png "Digital Growth Institute Logo")](https://www.digitalgrowth.com) [![Act3 logo](https://f.hubspotusercontent20.net/hubfs/273774/act3/images/act3-logo-color.svg "Act3 logo")](https://www.digitalgrowth.com/act3) [![Digital Growth Institute Logo](https://www.digitalgrowth.com/hs-fs/hubfs/png.png?width=125&height=53&name=png.png "Digital Growth Institute Logo")](https://www.digitalgrowth.com/) - [Podcast](https://www.digitalgrowth.com/podcast) - [Newsletter](https://www.digitalgrowth.com/newsletter) - [About DGI](https://www.digitalgrowth.com/about) [Benchmark My Website](https://www.digitalgrowth.com/benchmark) [Benchmark My Website](https://www.digitalgrowth.com/benchmark) - [Podcast](https://www.digitalgrowth.com/podcast) - [Newsletter](https://www.digitalgrowth.com/newsletter) - [About DGI](https://www.digitalgrowth.com/about) [Benchmark My Website](https://www.digitalgrowth.com/benchmark) The Best Bank and Credit Union Podcast #### Share this [Share on Twitter](https://twitter.com/share?url=https://www.digitalgrowth.com/podcast/bank-marketing-book-for-credit-unions&text=Do%20Banks%20and%20Credit%20Union%20Leaders%20Really%20Need%20Another%20Marketing%20Book) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.digitalgrowth.com/podcast/bank-marketing-book-for-credit-unions&t=Do%20Banks%20and%20Credit%20Union%20Leaders%20Really%20Need%20Another%20Marketing%20Book) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.digitalgrowth.com/podcast/bank-marketing-book-for-credit-unions&t=Do%20Banks%20and%20Credit%20Union%20Leaders%20Really%20Need%20Another%20Marketing%20Book) # Do Banks and Credit Union Leaders Really Need Another Marketing Book? by [**James Robert Lay**](https://www.digitalgrowth.com/podcast/author/james-robert-lay) on May 6, 2020 ## **[![Apple Podcasts](https://www.digitalgrowth.com/hs-fs/hubfs/1-1.png?width=100&height=75&name=1-1.png)](https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117)          [![Spotify](https://www.digitalgrowth.com/hs-fs/hubfs/3.png?width=100&height=75&name=3.png)](https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS)           [![Google Podcasts](https://www.digitalgrowth.com/hs-fs/hubfs/4.png?width=100&height=75&name=4.png)](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLmF1c2hhLmNvL1d4RFpLSDU3bU5HZw)** ## Brief Summary of Episode #3 In 2010, Google calculated the number of books ever published to be an impressive 130M. So, the question is: Does the world really need another book? Specifically, does it require another marketing book? It’s a question I grappled with while writing my upcoming book “[Banking on Digital Growth](http://www.bankingondigitalgrowth.com/),” way back in 2019 and long before COVID-19 was on our mind. Ultimately, I realized I needed to write it to help financial brands unlock the secrets of digital growth. Before the crisis, consumers were already making purchase decisions long before stepping into a branch, while digital was already disrupting traditional growth models. Financial brands — many of whom had only dabbled — already needed guidance on their digital growth journeys. So, I needed to publish. In a post-COVID-19 world, it’s even more important. Now we wonder if people will ever step foot in a branch again, while necessity has earned digital scores of new converts. The crisis only accelerated the change that was already happening. I truly believe better days are ahead for all of us. But we need to think and do things a little bit differently to get there. That’s why I’m still [releasing my book on May 19th via Amazon](http://geni.us/bankingondigitalgrowth), to help guide you along your digital growth journey. ## Key Insights and Takeaways - What's the problem confronting financial brands - The greatest opportunities ahead for banks and credit unions - How to transform marketing and sales teams Topics: [By the Book](https://www.digitalgrowth.com/podcast/tag/by-the-book) #### Share this [Share on Twitter](https://twitter.com/share?url=https://www.digitalgrowth.com/podcast/bank-marketing-book-for-credit-unions&text=Do%20Banks%20and%20Credit%20Union%20Leaders%20Really%20Need%20Another%20Marketing%20Book) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.digitalgrowth.com/podcast/bank-marketing-book-for-credit-unions&t=Do%20Banks%20and%20Credit%20Union%20Leaders%20Really%20Need%20Another%20Marketing%20Book) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.digitalgrowth.com/podcast/bank-marketing-book-for-credit-unions&t=Do%20Banks%20and%20Credit%20Union%20Leaders%20Really%20Need%20Another%20Marketing%20Book) - 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