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The Best Bank and Credit Union Podcast / By the Book (2)

Humanity of Digital Growth

Brief Summary of Episode #12 The most important element of digital growth is not technology. It’s not sales. It’s not marketing. In fact, it’s something ancient. Something that’s missing in almost every conversation that happens in every boardroom across the country. Humanity. I’ve ta …

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Ask Three Questions, Generate 10X Digital Growth

Brief Summary of Episode #9 What if you could generate 10X more loans and deposits by asking 3 questions? Caveat: They’re hard questions about fear and uncertainty. You’d still give it a try, right? Especially in the post-COVID-19 world, insights from Banking on Digital Growth have th …

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Financial Stress in the Fourth Industrial Revolution

Brief Summary of Episode #6 Legacy financial brand marketing relies on in-person branch visits for growth.

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Do Banks and Credit Union Leaders Really Need Another Marketing Book?

Brief Summary of Episode #3 In 2010, Google calculated the number of books ever published to be an impressive 130M. So, the question is: Does the world really need another book? Specifically, does it require another marketing book? It’s a question I grappled with while writing my upco …

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