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by James Robert Lay on July 22, 2021
Brief Summary of Episode #111
The digital transformation is affecting every industry, but most especially the financial world.
Since the pandemic, bank customers and credit union members expect a flawless and contact-free experience - something financial institutions can’t always guarantee, unfortunately.
But it’s not all doom and gloom - the future holds exciting possibilities for exponential digital growth in this volatile sector.
Online BaaS companies like Chime and Varo benefited heavily from their unique tech right out of the gate, but now larger banking conglomerates are catching up to their digital advantage. Marketing is where innovative companies will thrive.
Deepening customer engagement and marketing with a laser focus are going to be key moves for the future.
Niche is the new local, and new starts now. Communities have transcended physical barriers, so guide your organization with courage and lead with confidence by embracing your digital growth.
Key Insights and Takeaways
- Why niche is the new local
- How to build a portfolio of niches
- How to find a niche to target