Building Your Financial Brand's Website (with Laura Dolan)

Brief Summary of Episode #113

Is your website staying up to date with current trends? Promoting stand-out product features and multiple calls to actions?

Or does it resemble a glorified online brochure? 

20 years ago, when financial brands started to build their websites, it was the norm to copy and paste information from the brochure directly onto the website — often using only one call to action. 

While this trend continues, it can drastically disrupt a financial brand’s ability to rise above the competition. 

After over 100 episodes as the Banking on Digital Growth host, James Robert Lay surrenders his seat to Laura Dolan, Senior Content Marketing Manager at Optimizely, as she interviews him about building a website that sells.

Key Insights and Takeaways

• Why a glorified online brochure won’t cut it for your website
• Strategies for calls to action (CTAs)
• Cognitive load and intrinsic cause
• Trust, video, and communication techniques
• Behavioral economics and building your content strategy gear-by-gear
  
  

How to Connect With Laura Dolan

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