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by James Robert Lay on September 28, 2020
Brief Summary of Episode #22
As someone who has tried to run a marathon without training…
Believe me when I say, it’s not going to work.
Your digital growth journey is like a marathon, and you need to prepare.
And it starts with 3 steps.
In the latest episode, I field a question from Melissa, a CMO in Kentucky.
She’s overwhelmed by digital transformation.
With so many areas of concern, she doesn’t know where to even begin and wonders if she should just dive in.
Well, my marathon experience shows why that isn’t the ideal approach.
Instead, I recommend:
1. Do an assessment.
This requires an honest evaluation of your brand’s situation. If you are wondering how, I go over 9 questions you need to ask yourself.
2. Develop a digital growth mindset and plan.
Training for a marathon requires conditioning the mind. You need to plan for roadblocks and how to overcome them.
3. Accept your journey.
Too many brands take the first 2 steps, but can’t accept they need to commit to taking every other step on the journey.
Digital transformation can be overwhelming — just like running a marathon.
But if you prepare — if you train the stamina and the mindset you need — you’ll be at the finish line in no time.
Key Insights and Takeaways
- How to prepare for the Digital Growth Journey
- Objectively assessing your financial brand is key
- How to plan for and overcome roadblocks