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Banking on Digital Growth Podcast

The Great Pause: Why Now is the Time for Transformation (With Samantha Paxson)

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Brief Summary of Episode #20

The pandemic has given us a chance we never get in this fast-paced world. 

“The Great Pause.”

A once-in-a-lifetime chance to stop and assess what we’re doing.

Samantha Paxson, Chief Experience Officer at CO-OP Financial Services, says your financial brand should take advantage of it. 

And digital transformation is a surefire way to make sure you do.

Everyone has been talking about it for years, but, more often than not, actual transformation lagged behind the enthusiasm.

But that all changed with COVID-19.

Now, a robust digital presence isn’t an option; it’s a necessity.

And sure, consumers will give companies a break at first when a crisis like this strikes…

But as it rolls on, they are going to expect the kind of response they would expect from a big tech company everywhere else.

A totally digital-first mindset.

So, if you haven’t already, now is the time for digital transformation.

That way, when the world hits play again, you’ll be ahead of the game. 

Key Insights and Takeaways

  • The Great Pause and why it’s the best time for transformation
  • How to build trust with your customers
  • How to increase engagement and, ultimately, market share in this time

How to Connect With Samantha Paxson

 LinkedIn | X.com