Share this
by James Robert Lay on September 14, 2020
Brief Summary of Episode #19
You’ve seen the value of digital growth…
But maybe your team hasn’t.
How can you convince them?
That’s the question I’m answering for Cynthia, a digital marketing manager from Wisconsin, in this episode of Inside Digital Growth.
And the biggest hurdle to overcome is fear.
Fear is why people keep doing things the way they have always been done — even when it keeps us from future growth.
There are 4 kinds of fear holding teams back:
- Fear of the unknown
- Fear of change
- Fear of failure
- Fear of success
In this episode, I will unpack how each fear holds us back — and what we can do to overcome them.
But, for now, it’s important to understand that fear is a product of the mind.
That means it’s something you can control, manage and eliminate.
Which means you can start tackling every one of these fears today.
The first step is realizing that digital transformation is not about technology.
Technology is a tool you use to achieve your goals.
But digital transformation is about a personal transformation for you and your team.
It’s a mindset that you cultivate.
And it starts with moving beyond your fears and focusing on your goals.
Key Insights and Takeaways
- The four fears standing between your team and its digital transformation goals
- Why we keep doing things “the way they’ve always been done”
- Why digital growth requires personal digital boundaries