High-Pressure Marketing and Sales Strategies Simply Don't Pay

Brief Summary of Episode #13

This week, I’m fielding a question from Jesse in Ohio…

But I’m sure many of you have the same question:

“What’s the best way to market in uncertain times when it doesn’t feel right to do a hard push for our products?”

Well, if you are wondering the same thing, let me ask you something.

Has it ever been the right time for the hard push? 

I’ll never forget advising a CEO and the marketing team for a financial brand some years back.

I asked him what his goal for growth was — you know what he said?

“We need to push more products down people’s throats.”

Seriously. With a straight face. 

I was floored. 

The truth is, this has never been the best approach. 

But in a post-COVID world, it’s even more important to abandon this idea that you need to shove your products down people’s throats. 

If you want to succeed in sales and marketing in this new normal (and beyond), you just need to know 4 words:

Help first. Sell second. 

That’s it. 

That’s how you market your financial brand in a crisis and beyond.

Key Insights and Takeaways

• Why the hard sell doesn’t work in a post-COVID (or any) world
• A 5-step digital communication strategy that works
• 3 things to remember when it comes to marketing in uncertain times